Earlier this year, the metaverse was all that—brands and businesses were urged to start their virtual-world strategies ASAP or prepare for swift and certain death. Now, just weeks later, the meta-hype seems to have cooled off. But new research from global consulting...
In the wake of a vastly fluctuating economy, new research from B2B precision demand marketing firm Integrate reveals how marketing budgets, priorities, and sentiments have changed in the past six months—and the new challenges marketers are having in validating their...
The frequency and impact of the growing problem of brand impersonation is putting consumers at increased risk of privacy and personal data issues—and wreaking havoc on the brands affected. New research from consumer protection firm YouMail Protective Services reveals...
Managing risk in corporate America is challenging enough, but much harder when top business leaders at the company can’t get on the same page. New research from global commerce platform WEX and Ipsos uncovers a significant disconnect on the risks facing businesses...
Data-driven approaches have helped marketers and communicators significantly with informing and targeting their campaign efforts, but in the greater business world, much of the data leaders are receiving is just adding confusion to their decision-making prowess–and...
As stakeholders from investors and employees to everyday consumers are demanding, brands and businesses are striving to identify and define their Purpose beyond their products and services—and also communicate those goals and accomplishments in an authentic,...
The generative AI revolution spurred by ChatGPT looks to be the most disruptive marketing technology to arrive since the iPhone. And as both marketers and communications executives trial AI writing platforms and AI art creation tools, new research from content...
Consumers worldwide are fully on board with supporting brands and businesses that incorporate sustainable practices into their product manufacturing, distribution and business operations—new research from supply chain transformations and omnichannel commerce...
The customer-journey nurturing that brands are mandated to do in this age of CX has set many brands back on their heels, and if then result has been poor CX, a lot of them have paid the price in today’s fickle marketplace. But new research from customer engagement...
Even though leisure travel appears to have largely recovered from the pandemic’s damage, corporate travel has been slower to return—and now that businesses have figured out alternatives, will it ever fully recover? Is there still a need? New Deloitte research points...
In case there was any doubt, CX has risen to the top of consumers’ priority list in today’s marketplace—and it has also become brands’ and businesses’ most elusive strategic goal. New research from experience orchestration firm Genesys confirms that the #1 challenge...
Personalization has been a top-priority consumer demand for a while now, but new research from real-time AI firm DataStax indicates that it’s time for brands to take it up a notch. The company’s new survey underscores the need for even more relevant recommendations,...