Yes, AI-supported customer service has not been without its headaches, and the metaverse plunge has been slow to unfold, but brands and marketers must make no mistake—these are among the rapidly evolving technologies linking the physical and digital worlds that will...

Brands and businesses were blindsided with new customer loyalty challenges after the pandemic drove consumers into unprecedented purchasing habits, and communicators are still scratching their heads when it comes to solving the redefined puzzle of loyalty in an...

As retailers and brands respond to new demands for seamless customer experiences, the mobile app is taking center stage. And not only for online browsing and purchasing, but for in-store shoppers as well—the app function that is growing the fastest year over year. New...

As artificial intelligence becomes a central facet in everyday life, it may not be surprising that consumers are becoming more skeptical about the use of the tool—and the real motives and purposes of the brands and businesses that use it. New research from innovative...

Brand communicators are aware that today’s consumers don’t give their loyalty easily, and that brands must nurture those relationships thoughtfully with engaging correspondence. But what kinds of messages do customers expect to receive from their favorite brands, how...

CX leaders are increasingly turning to conversation AI to boost their customer service issues, which have become top priority in the post-pandemic age as the top-to-bottom customer experience has emerged as a leading factor in purchase decisions across B2B and B2C...

New research from Canadian financial services firm BDC finds that since almost every large company requires ESG reporting from their suppliers, small businesses that are unable to meet ESG requirements will soon miss out on opportunities to win big contracts. The...

Feeling confident even amid rising inflation, geopolitical instability, and talent recruiting and retention challenges, nearly 150 leading CEOs across industries express positive sentiments for the year ahead, new research from Deloitte and Fortune reveals. While...

Consumers clearly have concerns about sharing their personal data with brands and businesses because of privacy concerns—but that’s not the only reason. New research from data management firm Veritas Technologies reveals that consumers are wary of data...

As they strive to achieve successful transformation, companies may be misleading themselves by assuming that adopting new technologies is the ultimate end goal. New research from MIT Technology Review Insights stresses that adopting new tech for its own sake does not...

While data science is now a key revenue and innovation engine, most enterprise data and analytics leaders are inadequately resourced to deliver on what business leadership wants from AI and ML innovation, reveals new research from enterprise MLOps platform Domino Data...