Brands and businesses need to be paying even more attention to their ethics and compliance (E&C) efforts to ensure resilience and optimal performance, especially as global economic and geopolitical threats loom large, asserts new research from ethical culture firm...
Brands and businesses have evolved in their AI journeys, with nearly half (48 percent) of organizations where AI is in production or already a part of business DNA rating themselves at the mature level, new research from AI training data firm LXT finds. But to achieve...
At a time of economic uncertainty, brands are missing out on significant revenue and market share growth opportunities—and jeopardizing future growth—due to a lack of appropriate and purposeful focus on Black, Hispanic, Asian and LGBTQIA+ communities, new research...
Despite the well-expressed expectations of today’s consumers, brands and businesses are understandably hesitant to take sides on hot-button societal issues, but new research from comms giant Ruder Finn brings these leaders and companies some much-sought...
When it comes to maximizing the efficiency of data, brands and businesses are facing a perfect storm of cost, complexity, and talent when it comes to supporting critical analytics and AI initiatives, new research from consulting firm Boston Consulting Group (BCG)...
From movie recommendations to routine customer service inquiries, Americans now rely on artificial intelligence to inform consumer choices, but new research from consumer and societal solutions firm MITRE on AI trends finds that less than half (48 percent) believe AI...
The media—both mainstream and social—have been enraptured in the past three weeks with Chinese spy balloons and various unidentified flying objects traversing U.S. air space. Our government has responded to these incursions in baffling ways, leading to harsh criticism...
Following nearly two years of rebuilding and refocusing, event marketers and planners will continue to face challenges in the year ahead, citing economic headwinds, changing B2B buying behaviors, and fewer resources as some of the most critical in 2023, reveals...
A new B2B digital trends report from e-commerce marketplace Alibaba.com predicts that the coming year will see some enduring trends continue, like the rise of digital personalization and video marketing in B2B e-commerce, along with new trends in the B2B field such as...
With the customer experience emerging as such a huge differentiator in the post-pandemic business environment, brands and marketers are looking for every CX advantage they can find. A new research study from CX collective Experience Dynamic attempts to crack the CX...
While most customers want to use chatbots for automated support—more than half believe a positive or negative chatbot experience is a reflection of the overall brand—many businesses are failing to deliver positive chatbot experiences, even as they increasingly rely on...
While CEOs view the combination of data, technology and people as essential to driving growth, just a mere 5 percent of large, global organizations are effectively unlocking the value of this combination, reveals new research from professional services firm Accenture....