There’s no disagreement about the importance of ESG and sustainability initiatives—these issues continue to remain top of mind for both business leaders and consumers. And according to new research from global strategy consultancy L.E.K. Consulting, both groups are...
As business leaders and marketers prepare for a year that’s sure to bring new challenges—but also opportunities—new research from Deloitte guides them through uncertainties that they may face in 2023, along with strategic approaches that may help propel their...
Providing a strong customer experience is no longer just an opportunity—it is now a critical mandate for all brands and businesses. New research from product-to-consumer (P2C) software firm Productsup compares business priorities for the year ahead with today’s...
ESG initiatives have become critical strategic priorities for brands and businesses, and most companies are taking at least some action—or are they? Three out of four surveyed business leaders (76 percent) in major industries doubt their peers’ ESG reporting,...
Trust is a tough thing to earn from consumers in America these days, so the winners in the recently announced 2023 BrandSpark Most Trusted Awards from market research firm BrandSpark International have all earned extra bragging rights this year. Winners represent the...
After the pandemic created two years of uncertainty, retailers entered 2022 with a positive outlook and expectations of growth. But numerous challenges, including inflation and interest rate hikes, kept that positivity in check throughout the year. And although the...
Despite a difficult economic environment, brands and businesses are continuing to invest in privacy—spending is up significantly from $1.2 million just three years ago to $2.7 million this year—and more than 9 out of 10 (92 percent) believe their organization needs to...
Brands and businesses know they must provide a seamless, intuitive customer experience in today’s marketplace, and insightful new research from marketing-focused website operations platform Pantheon explores these experiences—identifying the most influential points...
New research from business ethical standards firm Ethisphere studies the elements of ethical culture in business, offering takeaways for all companies and providing data that leaders can use to determine if their ethics programs are lacking—and if they need additional...
While remote working has certainly taken off in a big way over the past couple of years in particular, there is no doubt that team collaboration should be utilized as much as possible. Not only is this important for the goals of a company, but many people still like...
Customer experience has become more important than virtually any other success metric for all business and consumer sectors in the post-pandemic age—many buyers say they are willing to pay more for products and services that have better CX, and most are certainly...
Consumers are loyal to the experience, not necessarily the brand, when it comes to digital transactions, according to new global research from digital experience intelligence firm FullStory, which found that 40 percent of U.S. consumers say they don’t care where they...