New research reveals that senior retail leaders are more pessimistic about consumers’ confidence to spend over the holidays in the face of rising inflation than consumers themselves indicate. The report, from next-gen experience management firm First Insight, reveals...
Instagram brand engagement rates saw a slight uplift in Q3, and the engagement rates for other social media brands remained consistent with the previous quarter, according to the Q3 2022 Social Media Benchmark report from unified CX platform Emplifi. Looking at the...
New research from internet tech firm Cisco highlights the critical need for further data-use transparency from brands and businesses as consumers say their top priority is for organizations to be more straightforward on how they use their personal data. The firm’s...
New analysis of commitments to emissions reduction and data from the 2000 largest public and private companies around the world reveals that while more than one-third (34 percent) of the largest companies are now committed to net zero, nearly all (93 percent) will...
A new research report from edge experience company SimplicityDX uncovers significant discoveries in how Gen Z shops and their use of social media this holiday season. Eighty percent plan to use social media to find gifts this year, with 41 percent planning to use it...
With the pace and complexity of operations in digital retail rising rapidly, most brands feel inadequately prepared to deal with new digital disruption challenges—fewer than half of retailers believe they can effectively manage all aspects of their digital operations...
From predicting future purchases to customer churn, marketers have strategized around the criticality of consumer data insights for years—but the reality is that more than four out of five marketing execs report difficulty in making data-driven decisions despite all...
New research from customer engagement solutions provider Waterfield Tech exploring the trends, challenges, aspirations and expectations around customer experience reveals that the broad adoption of conversational AI for CX has been crucially delayed—despite AI’s...
The economic forecast around the world is not very bright right now, and this puts brands and businesses in a vulnerable position—and new research from global integrated PR agency MikeWorldWide (MWW) affirms that, just as it was during the COVID crisis, effective...
Even with AI-powered tech functionality and piles of readily available data, marketers continue to struggle with personalization initiatives. New research from customer engagement platform MoEngage takes a deep dive into the obstacles and shortfalls, with input from...
New survey data from enterprise customer data platform Treasure Data delves into the impact of rising costs to consumers, how inflation is changing spending habits, and what marketers are doing in response. The survey confirms businesses and consumers alike are being...
New research from digital transformation-focused cloud communications firm Vonage reveals that businesses have technology gaps that prevent them from making meaningful connections with customers. After two years of nonstop digital transformation among businesses, only...