Brand innovation extends beyond C-suite strategy meetings—new research from headless commerce provider commercetools reveals that today’s consumers are quick to flee slow-to-innovate brands with lagging commerce experiences, with millennials and Gen Z leading the...
New report: CX work is becoming more flexible and specialized in a bid to tackle ‘people paradox’
Newly released research from MIT Technology Review Insights, the custom publishing division of MIT Technology Review, explores how global organizations are reassessing their customer experience (CX) workforce and processes in the post-pandemic era. The firm’s new...
Most companies are committed to net-zero, but few are ready to innovate necessary solutions
Two-thirds of companies say they are committed to climate and sustainability (C&S) initiatives in a new survey—in fact, more than half report that they are committed C&S innovators, ranking both innovation and C&S among their top three priorities—but the...
How Hispanic online shopping habits have evolved in the wake of the pandemic
While it is true that online shopping offered a lifeline to consumers during the pandemic, for members of the Hispanic community that lifeline could be making it harder to stay afloat, according to a new consumer shopping survey by Consolidated Credit. The results...
Half of holiday shoppers steadfastly brand loyal, will only shop at stores frequented in the past
Trust is a key to brand loyalty—48 percent of consumers say they distrust brands with their personal information. As a result, one in two U.S. holiday shoppers are steadfastly brand loyal and will only shop at stores they frequented in the past, a new survey of U.S....
Brands must keep pace with factors driving consumer behavior—key marketing insights
The metaverse, cryptocurrency and NFTs are poised to revolutionize commerce in some form or another, while personalized shopping experiences and incentives, such as free shipping and discounts, are key factors driving purchases, a new survey report from open SaaS...
AI capabilities lag far behind ambitions—leaving money on the table
New research from modern data integration firm Fivetran shows that while 87 percent of organizations consider artificial intelligence vital to their business survival, 86 percent say they would struggle to fully trust AI to make all business decisions without human...
Amid struggles, an increasing number of companies create Chief Transformation Officer role
Business leaders are struggling to effectively execute enterprise transformations—seven in 10 of such efforts are failing to meet their expectations. As a result, many companies are adding a new executive role to the C-Suite: the chief transformation officer, reveals...
More than 6 in 10 organizations don’t collect enough data to improve customer experience
New research from conversation intelligence firm CallMiner identifies how organizations today are collecting and acting on customer data to effectively overcome challenges, maximize opportunities and drive better experiences. The inaugural CallMiner CX Landscape...
The “pumpkin spice bubble” isn’t going to burst anytime soon (and we should worry if it does)
Fall is approaching, which means it’s time for the annual proliferation of “pumpkin spice [insert your product name here].” If you’re wondering when the pumpkin spice craze will finally die, neuroscience has the answer: hopefully never. According to the Cultural...
5 tips for giving constructive feedback to staff
As a manager, one of the hardest tasks is giving constructive criticism to your staff. It is not easy, but this is not a task that can be avoided; otherwise, employees will not learn, which could hold the business back from success. It would be best if you learned how...
Holiday outlook: 58 percent of consumers will increase their online shopping compared to 2021
After two years of navigating the pandemic and strained global supply chains, retailers and brands face another uphill battle this holiday season, according to new research from e-commerce solutions firm Radial. The firm’s new insights study finds consumer spending...












