As consumer and societal demands increase for brands and businesses to commit to—and prove—sustainability in their products and operations, companies around the globe have made earnest, often specific, commitments to environmental, social and governance (ESG) goals,...
As communicators are aware, brands and businesses face increasing pressure to take stands on a variety of social and political issues these days, but new research from The Conference Board finds that only 10 percent of companies are responding publicly to the recent...
After two years of disruptions, parents are ready for a more "normal" shopping approach to the coming school year. However, inflation and other social and economic pressures will likely add complexity to the back-to-school season. New research from Deloitte finds...
As the battle against climate change becomes more dire, efforts to achieve net-zero emissions by 2050 will be essential, as will efforts to prepare for the consequences of climate change and to minimize the resulting harm. Applying advanced analytics and artificial...
New research from environmental tech firm GreenPrint finds that two-thirds (66 percent) of Americans—and 80 percent of Americans aged 18-34—are willing to pay more for sustainable products vs. less sustainable competitors. However, the firm’s second Business of...
New research from SaaS video platform SundaySky examines emerging trends in how businesses create and use video today. The firm’s new The Pulse On Professional Video survey and research report shows that businesses lag behind in adopting technology for video creation,...
As the digital landscape becomes more accessible and engaging—and as digital natives themselves—the retail store is quickly losing its luster for Gen Z consumers. Fewer than 36 percent of consumers under 40 prefer to visit stores when interacting with retailers,...
For those who still need convincing, new research from professional services firm Genpact finds companies that have embedded sustainable climate-related practices into their organizations see significantly better business performance than those who have not. The...
New research from digital asset management software Lytho reveals that in-house creative agencies are showing signs of organizational maturation. The firm’s new report, Creative Management Report: How In-House Brand and Creative Teams are Evolving, is based on a...
New research from Boston Consulting Group (BCG) reveals that the luxury industry has shown resilience with a return to pre-COVID performance levels and an estimated sector growth of more than 6 percent between 2022 and 2026. Now more than ever, the industry is facing...
With continued legislation being introduced, most recently the American Data Protection and Privacy Act, CMOs, advertisers, security and compliance teams, as well as C-level executives are being further pressed to justify the use of personal information in line with...
With diversity and DEI issues tasking a front seat in business, new research from corporate leadership data solutions firm Equilar and the HR Policy Association finds a renewed push to increase diversity in management, along with a focus on diversity, equity and...