Increasing revenue streams is the goal of every business owner. In tough economic times, that goal can seem out of reach for struggling small and mid-size businesses. Whatever your company's operating budget may be, there are plenty of strategies out there to keep...
A significant majority (80 percent) of B2B marketing respondents in a new survey recognize that the pandemic has increased their reliance on digital touchpoints, according to new research from hybrid experience firm PFL and conducted by Forrester Consulting, which...
Newly released research from local businesses service provider Scorpion explores the traditional and digital media channels consumers prefer when researching and purchasing new products or services, as well as their data privacy/online personalization preferences. Key...
New Deloitte research finds many organizations are prioritizing LGBT+ inclusion, creating an overall positive impact in the workplace, according to nearly 80 percent of respondents in the firm’s latest report, LGBT+ Inclusion @ Work: A Global Outlook. The research...
Companies across multiple industries are attributing double-digit improvements in KPIs such as time to value, product adoption, customer satisfaction and customer lifetime value to the impact of their customer education programs, according to a newly published...
New research from The Worldcom Public Relations Group what CEOs are saying about the impact of the War in Ukraine, identifying five main topical issues that global CEOs and CMOs are talking about. In the period between February and May 2022, the top five topics are:...
Before you welcome a new hire onto your PR or marketing team, it's important to do a background check. You want to make sure that all your marketing and PR employees are who they say they are and that they're going to do a good job. This is a simple and typically...
As consumers return to more normal but more skeptical behaviors, new research from global comms giant WE Communications uncovers their increasing expectations on issues related to privacy and fair use of personal data in the post-pandemic era. The firm’s newly...
New research from small business recommendation engine GetApp shows that emerging technologies such as blockchain, AI, and IoT platforms may be exciting for marketers, but many businesses aren’t getting the ROI they had hoped for—at least not yet. The firm’s new...
A business’s environmental, social and governance (ESG) performance—including its extended network of suppliers, partners and distributors—increasingly affects not just its reputation, but also its operations and market position, affirms new research from business...
In a revitalized but increasingly skeptical marketplace, consumers are demanding that brands prioritize togetherness in what they say and do, or they will take their business elsewhere, according to a new research report from comms giant FleishmanHillard about...
American workers’ priorities have shifted from pre-pandemic times, with 66 percent of employees citing employers’ positive impact as more important than before the pandemic—identical to the increase in importance of salary and compensation, according to new joint...