Compared to slogging through malls and markets, online shopping should be easy—but with piles of product marketing bombarding us every time we do a casual search, sometimes “easy” can be even more difficult and exhausting. New research from tech shopping consultancy...
As we know, leadership has become complicated in the post-pandemic age—today’s employees, especially Gen Zers, have higher expectations of their workplace experience, their engagement with leaders, and of the purpose commitments of their companies, among other...
Cookies aren’t just tasty treats for marketers—up until now, they’ve been an essential food group for comms pros to learn about consumer preferences and behavior. And this places us at a pivotal moment for digital marketing—with Google getting ever closer to...
Choosing where to invest as an enterprise can set you on a course to success or failure. On the one hand, you may be eager to give out bonuses in order to motivate your team or invest in marketing in order to boost your revenue. While both of these things are a...
It’s been a tough year for diversity, equity, and inclusion—but despite ongoing attacks and criticisms of DEI programs from some well-known business and civic leaders including Bill Ackman, Elon Musk, and Senator Tom Cotton, new research from executive search firm...
Success in today’s business landscape means becoming skilled in new technologies like generative AI, and this has been clear for a year or more—but the training hasn’t materialized for most, and employees aren’t sure if they should expect it, according to new research...
Given the fast pace of today’s news and social media-dominated world, reputation management has emerged as a key element of public relations. A company’s reputation is a very important measure of success—it affects everything from customer loyalty to shareholder...
The customer experience has grown from a post-purchase service challenge into a multifaceted obstacle course for brands—and nearly every one is failing miserably, according to new research from Forrester. CX quality among brands in the US sits at an all-time low after...
Running a business can be overwhelming, with countless tasks demanding your attention. However, automation offers an incredible way to streamline operations and free up your time for more strategic activities. Imagine having processes that run smoothly on autopilot,...
One of the most important aspects of running a B2B SaaS company is subscription billing management. If you fail to manage the complexities of subscription billing properly, it can lead to costly mistakes that could hinder the growth of your entire company. So, what...
The scenario is ripe for chaos in the coming months as the presidential-election battle heats up, along with the vitriol of a divided nation—we have the already out-of-control spread of disinformation, sure to be intensified by the malicious use of generative AI,...
The combination of artificial intelligence and the Internet of Things (AIoT) in the modern digital age has completely changed how we think about property security. AIoT technology is revolutionary in the fields of home and business protection since it enables us to...