New research from video platform for businesses Vidyard reveals how sales professionals are using video throughout the sales process and its impact on sales team productivity and results. The firm’s new State of Virtual Selling Report found that more than 70 percent...
Uncertainty still holds sway over the nation’s cultural zeitgeist, and has businesses and marketers unsure how to proceed in order to connect with consumers. New research from comms giant Ruder Finn takes a deep dive into how Americans think about the future and how...
As we move more decidedly into the recovery phase, brands and businesses are scrambling to get their long-term strategies back on track. New research from predictive analytics software firm Prevedere illustrates the impact COVID had on business planning, how leaders...
Brands and businesses recognize the urgency of a successful digital transformation—and while many are tackling the implementation and execution, new research from global digital transformation specialist The Keenfolks reveals that nearly three-quarters of the world's...
With the criticality of the upcoming holiday season, and the many challenges brands and retailers face with emerging post-COVID consumers, global consulting firm Berkeley Research Group (BRG) released new survey results taking the pulse on consumer holiday shopping...
In the modern business era, cybersecurity failures are among the most common forms of a PR disaster. Not only do breaches in your network cybersecurity show to customers and clients that you haven’t run your due diligence on your network, but it suggests that the...
Retail brands are grappling with new consumer expectations in the looming post-COVID age, and meeting demands for personalized communication may be the most baffling challenge. According to new research from CX leader Talkdesk, AI is the critical tool to achieve it....
We’ve watched the progression of the COVID crisis, and its impacts on consumer behavior at every stage, but a post-mortem (almost) review can help brands and marketers figure out where we’re heading, and how to optimize their strategy. Experience management firm First...
It's not every day you get to watch what it's like for a massive brand to operate without a global PR strategy. Tesla offers us this window in a remarkable experiment. Errant tweets, car breakdowns, insulting markets, going back on promises, and accident fires aren't...
Over the last month, the EV sector has taken blows from all angles. Consumers have range anxiety and are concerned about the scarcity of charging infrastructure, media publications have focused on lithium battery concerns and issues with battery degradation, and...
New research from association tools and services firm Naylor Association Solutions provides an inside look at how these non-profits are navigating the impact of COVID-19 on member engagement and communications, live and virtual events, staffing and the generation of...
The COVID crisis halted most business strategy in its tracks, and many leaders are still trying to figure out when and how to get the strategic planning process back on track. According to new research from Gartner, that time is now—and there’s no time to waste....