Brands and retailers are understandably nervous about the upcoming holiday shopping season—it’s unclear how consumers will shop, which product makers and shops they came to trust (or distrust) during the COVID crisis, and how they’ll interact with the ones with whom...
The scenarios for businesses are expected to change drastically after COVID. While the world battles hard to stop the spread of the virus, businesses worldwide are on a quest to understand the sentiments of their customers and digging into how to rebuild trust and...
Despite the mountain of data companies can access about their customers these days, brands are still trying to figure out consumers’ expectations of how they should use that data to improve the customer experience. New research from insights-led customer engagement...
While consumers’ habits, perceptions and expectations have changed, there is an opportunity to capitalize on their desire to return to “normal,” but with cautious optimism—and marketers must understand and cater to consumers’ current sentiment as they look to align...
One of my favorite aphorisms about journalism is that it’s the first rough draft of history. True enough. Sometimes, though, it proves to be the only history, especially for local news of lesser import. And as for those stories that have follow-ups over time, the term...
Four in 5 (81 percent) employees believe Artificial Intelligence improves their overall performance at work—and as a result, more than two thirds (68 percent) are calling on their employers to deploy more AI-based technology to help them execute their daily work...
The death of George Floyd and the ensuing events of the last year ignited a sense of urgency to Corporate America's efforts to achieve Diversity, Equity and Inclusion (DE&I) within their organizations. New research from Salary.com reveals a readiness to talk about...
New survey research from business applications, enterprise learning and outsourcing firm CGS reveals new insights into where U.S. consumers are shopping, what they are purchasing, what the motivations are by generation, and how they feel about American-made goods. “As...
Shoppers are returning to stores as COVID restrictions lift across the country, but e-commerce will remain the primary way Americans complete their holiday shopping this year, according to a new survey on 2021 holiday shopping behaviors from continuous product design...
Marketers are realizing that building brand loyalty in 2021 is more complicated than in pre-COVID times, and are challenged with striking the right balance between transactional engagement and tapping into deeper motivations to fuel long-term consumer loyalty. In a...
Company culture has been shown to be a key factor when it comes to productivity, moral and talent selection, especially during the pandemic, and now new research from global leadership advisory firm Heidrick & Struggles reveals how culture can directly affect the...
The pandemic may have brought much of the world to a screeching halt, but did not slow podcasting down—and new research from podcast production and monetization firm Stitcher offers a comprehensive look at who and where these listeners are, behavioral patterns, trends...