I am a reformed Mets fan, but until now I was unaware that July 1st is “Bobby Bonilla Day.” Apparently, this is the date each year the Metropolitans pay about $1.19 million to the former All-Star, part of their deal made in 2001 to buy out the slugger’s $5.9 million...
4 comms visibility tips for self-published authors
No matter what your career, having the right professional and public image is key to getting ahead. This sometimes can be hard to navigate, particularly if you’re a freelance writer who is trying to balance making an income with keeping your readers interested and...
Product Pacesetters prove value in promoting excitement and comfort during a trying year
Despite significant hurdles created by the pandemic, many new products managed to beat the odds and emerge as winners, making their way into shoppers’ carts during unprecedented times and resulting in multiple $100 million launches, according to new research from...
Navigating change in an era of compressed transformation: 6 signals to prepare for the future
If COVID taught us anything, it’s that things can always go wrong, and we need to be prepared for the unexpected—and that today’s business model needs to be ready to adapt on the fly. New research from Accenture shows that while 88 percent of companies finally have a...
4 military-style coaching tips for effective employee development
When I say “military-style-coaching,” most of us think of R. Lee Ermey, the ferocious US Marine Corps Drill Sergeant, in the movie Full Metal Jacket as an example of a military coach. Ermey’s character was profane, demanding, and a picture of precision in basic...
2021’s Most Patriotic Brands: Political polarization, COVID play big role in this year’s outlook
“Patriotism” is taking on a skewed meaning in today’s divisive culture, and these differing views of the term are reflected in this year’s Most Patriotic Brands results from brand engagement and customer loyalty research consultancy Brand Keys. The firm’s annual...
Millennial and Gen Z survey finds two generations pushing for social change, accountability
We’ve all been through a year of intense uncertainty due to the COVID-19 pandemic, political instability, racial discord, and severe climate events, and new research from Deloitte finds millennials and Gen Zers around the world are determined to hold themselves and...
What brands need to know about ‘the queerest places on the internet’
The world is starting to open up again and the social landscape we're reentering looks markedly different than before, not least because many of the spaces we used to frequent are gone. LGBTQ+ third spaces were particularly hard-hit. And it's not just physical queer...
Main Street Revival: 41% of consumers went local during COVID–and 94% plan to continue
Although the COVID crisis was a catastrophic and even fatal event for many small business owners, others were able to take advantage of these trying times by drawing consumers to their shops with the magic wand of 2020—excellent customer service. New research from...
Beyond Pride: Why values alignment matters to connect with LGBTQ+ and Gen Z audiences
This June it’s all about Pride, but savvy Gen Z and LGBTQIA+ consumers are looking for more than a rainbow logo as an indication of whether a brand is truly an LGBTQIA+ ally. A recent study from Horowitz Research among 13-24-year-olds in the U.S. suggests that it will...
‘Have Shot, Will Travel’: Who’s on the move, and where are they going?
In an increasingly safer world, people are now getting the travel bug, according to new research from leading travel guidance platform Tripadvisor. The company’s newly released report reveals that vaccine rollouts globally are driving increasing demand for summer...
Getting on the same page: Company alignment around customer journeys critical to CX success
Communicators are well aware that the customer experience is the most meaningful objective in building brand loyalty and trust today, but what about the rest of your organization’s leaders? New research from customer journey management firm Pointillist reveals that...












