The corporate world has shifted remarkably since COVID set it, and a greater on technology has proven to be a key differentiator in business success—and this trend is not likely to change in the post-COVID environment. This is just as true in marketing and...
As consumers continue to adjust to the impacts of COVID, new research from data-driven CX management firm Merkle explores how the pandemic and other social, economic, and political events have catalyzed several fundamental pivots when it comes to how consumers...
Marketers understand the incredible impact that online reviews can have on their business and on the ability to bring in new customers. However, the world has entered into uncharted territory as consumer behavior rapidly evolved due to the pandemic—which begs the...
Digital PR pros know that click-through rates (CTR) are important because they help measure digital marketing results and the effectiveness of brand campaigns. Earlier articles explained the rise in popularity of video content during the pandemic, especially on...
Not surprisingly in a still-COVID-entrenched world, most consumers remain wary of travel, and new research from CX software provider Redpoint Global finds that 67 percent are expressing frustration at receiving vacation offers when they are unable (or unwilling) to...
Visibility into planning processes and the alignment of software development and delivery processes to business objectives are critical to driving better outcomes. But new research from value stream platform creator Digital.ai finds that more than half of enterprise...
COVID has slowed down our culture, but the business world is chugging along at lightning speed—and making decisions in real time has become critical for leaders, especially when it comes to communicating with customers. Real-time decisioning technology can play a...
Retailers, consumer goods, and travel companies are shifting from reacting to the COVID crisis to reinventing products and services—illustrating how the pandemic has accelerated demand for innovation, according to new research from professional services firm...
Communicators have their hands full when it comes to helping companies understand and respond to critical issues that have taken center stage over the last year. A recent 2021 Global Communication Report from the University of Southern California explores “new...
Ah, the customer. The person who represents the endgame of all your marketing and communications work—and what should be the most important component of your brand strategy. You’d think comms pros would prioritize their ability to understand the targets to whom...
Ten years ago, a data breach that compromised the details of a million people would have been big news. Today, it wouldn’t even make page ten—we regularly see reports that billions of records have been accidentally released. In just two of the biggest breaches on this...
Politicians nationwide have filed hundreds of bills to suppress the right to vote, and as activists gather to protest voting restrictions, new research from ad agency OBERLAND finds the nation's largest brands are not doing enough to stand up for their employees' and...