You finally chose the right email marketing tool, crafted your sequences, and got ready for cash to come rolling in. But then… nothing. No one’s reading your emails, no one’s opening their wallet, and no one cares. Fortunately, there’s a simple solution to your...
Los Angeles’ landscape is made for good design. The sprawling Santa Monica mountains that spill into the Pacific. The gangly palm trees that dot the skyline in any neighborhood from Venice to Silverlake. Sunsets that turn from blue to purple to pink to orange to...
Like many of us who are endlessly working from makeshift desks, moving kids and cats out of Zoom calls, at the end of the day all I want to do is collapse in front of the TV. Within minutes, whether the show is brand new or a rerun from 40 years ago, I find myself...
With the death of third-party cookies impacting data strategies, and a slew of data privacy changes providing new rules to address, marketers turned to customer data platforms (CDPs) more than ever in 2020 as the pandemic prompted more urgency for digital...
After more than a year of COVID-19 restrictions in the U.S., consumer shopping habits have changed dramatically. New research from CPG-focused sales and marketing firm Acosta breaks down changes in shopping behaviors—and identifies four distinct consumer groups that...
Consumer behaviors and preferences are changing at an exponential rate, and fueled by lack of visibility into customer data, many companies are facing a customer relationship crisis, according to new research from sales, marketing and service platform SugarCRM....
As the COVID crisis continues to pummel the business world, new research from professional services and business consulting firm LBMC offers insight into business trends, challenges, and levels of optimism across seven major industries in the U.S. Not surprisingly,...
While the pandemic concern level is finally on the decline, shoppers acknowledge it will be a long time before things return to normal. Shopping and eating behaviors dramatically changed last year, and many shoppers plan to continue those new habits post-COVID-19,...
With massive digital disruption in full swing, and now a year into the global pandemic, only 50 percent of business leaders say they are well prepared to support customer engagement priorities moving forward, and 82 percent say the challenges of managing customer...
What does successful customer engagement look like in the COVID age—and how can brands to improve their strategies? New research from customer engagement platform Braze breaks down tactics that drive business goals—and revenue—across industries such as financial...
The COVID pandemic has upended business in virtually every way, and new research from the Worldcom Public Relations Group reveals how it has significantly shifted executive attention and confidence for various issues. The stand-out change over the nine months from...
With the COVID crisis lingering and intensifying, new research from marketing solutions firm Vericast explores evolving consumer behaviors and media consumption in 2021. Based on responses from 1,000 U.S. adults, consumers are doing their part to support small...