The new normal is bringing a big platter of company changes to the table in 2021. Among them is a move to encourage and promote more diversity in the workplace, as reported in an earlier article. In mid-December, career site Comparably released the results of its...
2020 was a year of radical change for nearly every industry—to put it kindly. The COVID-19 pandemic shifted how we all live and work seemingly overnight. Mandated closures, concerns over the virus, and other factors led to an increase in ecommerce adoption, a rise in...
Dealing with the COVID crisis and other societal challenges has posed challenges for brands and businesses for which no clear resolutions have emerged, but new research from technology and business solution provider NTT points the C-suite to technology for help. The...
Whether you’re in the midst of year-ahead client planning or plans are approved to move forward, chances are that “Climate Change/Clean Energy Agenda” has taken a front row seat in the conversation. The connection between climate change, clean energy and corporate...
As we have reported, consumer behavior and opinions have undergone significant shifts in the COVID age. In response, a majority of brands are rethinking superior customer experience and accelerating their technology development and deployment plans to meet the needs...
In a 1974 episode of the popular “Bob Newhart Show,” Bob gave Emily a blender as an anniversary present hoping that it would help make her feel more modern. The well-intended gesture was no more successful than some of today’s brands in successfully recognizing and...
What traits make a good leader? It depends on who you ask, according to a new report from management consulting firm Oliver Wyman. Men and women across all industries have different views on what a "good" leader is—agreeing on only one key trait in their top three....
Every 39 seconds, a cyberattack takes place on the web. With that statistic, it's easy to see how many companies fall victim to a security breach. Your business needs to prepare for when, not if, a breach happens. Aside from the critical task of securing your network...
Following a year that saw monumental changes in consumer behavior, new research from 5W Public Relations, one of the largest independently-owned PR firms in the U.S., looks at today’s consumer spending culture—and the biggest influences behind buying behaviors. The...
Perhaps more than any other group, the ongoing COVID crisis has had a profound impact on the lives of the women of Generation Z—on their priorities for the future and their views on careers, relationships, racial injustice, social media and brands. New research from...
If you're running a business and you're in the process of becoming more sustainable, don't miss out on the gigantic opportunity for some great PR. Whether you've hired a PR strategist or you're doing it on your own, there are some tried and true techniques for getting...
A newly released executive survey from data-driven business transformation advisors NewVantage Partners of senior C-suite execs explores the topics of Big Data and Artificial Intelligence business adoption in 2021. Among the key findings: Even among the challenges...