Every year, The Worldcom Public Relations Group draws on the knowledge of its 2000+ consultants to predict the environment that its clients will face in the year ahead. However, this year is special. The COVID-19 pandemic heightened uncertainty in all sectors of life....
You might expect fewer business launches in a year like this one, but despite all the extra challenges brought on by the COVID crisis, the number of new businesses started in the U.S. hit a 13-year high in 2020. A solid customer base is critical as it helps business...
In the 1997 movie “Liar, Liar,” Jim Carrey plays Fletcher Reede, a highly successful lawyer with a propensity for compulsive lying. He suddenly finds himself unable to tell anything but the truth, the whole truth, so help him … well, you know the rest. In the 2009...
With the holiday shopping season so crucial for retailers this year, you’d think that retail execs would be studying consumer preferences obsessively so their brands can go above and beyond to meet their needs. But new research from experience management firm First...
As this most unique holiday shopping season kicks into high gear, product manufacturers are bracing for the online ordering rush, and new research from corrugated packaging firm DS Smith urges retailers and supply chains to be prepared for a high consumer demand for...
The true impact of the COVID crisis on the national and global economies is beginning to crystalize into plain and painful view—and new research from Accenture issues an urgent call-to-arms for brands and businesses in all industries to prepare now in order to avoid...
By bringing in-person client interactions to a virtual halt, the COVID-19 pandemic has triggered a digital content explosion as law firms compete for the attention of clients and prospects. A new study from B2B PR firm Greentarget of in-house counsel shows that...
The pandemic has shaken things up in all the industry. And for the PR professionals, the pandemic has made it very clear that a strong communications strategy and crisis communication plan is required to stay afloat and come out of the pandemic in a better position....
New data from market researchers at Ibis World mentions three frightening figures: 191,511 fast food restaurant businesses in the U.S. in 2020 experienced -3.9 percent growth and 0.6 percent annualized growth from 2015 to 2020. To add fuel to the fire, many consumers...
While a focus on customer experience (CX) has traditionally been based on transactions with consumers, a full-fledged, experience-led focus is a new way of working that is increasingly being backed by the C-suite, according to new research from Accenture Interactive....
Going into 2021, businesses and brands will need to readjust and refocus their PR efforts. The pandemic is still raging, and traditional in-person PR events and stunts for brand awareness are still out of the question—2021 will be the year for thought leadership. Why...
The COVID crisis made 2020 the year of the strategy pivot, and newly released independent survey research commissioned by (X), an enterprise strategy execution and communication consultancy formed by partners (W)right On Communications and Excelerate, shows how...