Comms pros know that personalization is driving brand loyalty today, but new research from AI-driven 1:1 marketing firm Formation.ai finds that consumers feel brands aren’t doing enough to recognize them as individuals. The firm’s latest study, Brand Loyalty 2020: The...
In case you haven’t noticed, consumers are overwhelmed with emails from brand and business—and as a result, they open just a fraction of them. New research from business-texting software and API provider Zipwhip finds that nearly 4 in 10 (39 percent) consumers have...
Retail marketers still aren’t sure what the impact of COVID will be on the upcoming holiday season and beyond—or even what the next few weeks will bring. To help communicators navigate these uncharted waters, new research from customer engagement platform Braze...
August is National Black Business Month, a time to recognize and celebrate the important contributions from Black-owned businesses. As more people look for ways to support Black communities, 75 percent of Black small businesses have seen an uptick in customers since...
With social movements such as #BlackLivesMatter and #MeToo shedding light on systemic injustices in society and at work, it might be easy to assume that the men who most benefit from existing systems (white men, predominantly) would stand in opposition to change. But...
Despite unprecedented health and economic disruption caused by the COVID crisis, millennials and Gen Zers nevertheless show resolve and embrace a vision to build a better future, according to new research fromfinancial consulting firm Deloitte. The 2020 Deloitte...
As brands and businesses continue to navigate the landscape created by the COVID crisis, it’s becoming increasingly clear that digital marketing and PR are crucial to connecting with consumers in a more digital-reliant world. New research from PR link building and...
Some realms of the ‘fitness’ industry have undoubtedly exploded in recent months as many look towards new ways to satisfy their wants and needs amidst a global pandemic. That being said, here are some insights on how the fitness industry is evolving—and how proactive...
As the COVID crisis continues to shake up the business world, new research from tech PR firm ARPR reveals where tech PR and digital marketing efforts are headed in 2021. The agency’s new study, Marketing in a Post-COVID World, found that 49 percent of respondents said...
Protest is in the air in America, and brands behaving badly are hot targets—according to new research from credit health management firm CompareCards, a substantial percentage of consumers who feel that a company is acting wrongly are willing to express their...
Even as more major retailers require customers to wear a mask in-store, new research from digital product testing and decision-making platform First Insight found that the vast majority of women (80 percent) feel unsafe trying out beauty products, 68 percent feel...
The COVID crisis has impacted on every part of our lives, so there’s no reason to think it hasn’t affected our mental health—and these issues are manifesting in the new workplace, according to new research from B2B ratings and reviews firm Clutch. Even though most...