Heavy lifting with Phil Ho

by | Sep 14, 2015 | Uncategorized

When you wake up in the morning, does the thought of media monitoring look like a 50-pound dumbbell sitting in the corner of your office? If so, you’re not alone.

I happen to be a morning person: I’m at the gym lifting weights for two hours starting at 5 am each day before heading to work at MediaMiser (I’m on the sales team). Simultaneously, at the MediaMiser offices, our team of dedicated media analysts are up before the sun — doing the heavy lifting on behalf of our clients, so they can enjoy a relaxed breakfast and read timely, polished news briefs and reports about their organizations.

My personal goal is to lift a total of 1,350 lbs by the end of the year, between squats, bench press, and deadlifts. Currently my personal best is 395 lbs, 300 lbs, and 430 lbs, respectively (for a total of 1,145 lbs).

How will I get there? Only with discipline, a focussed plan, and nutritional supplementation to increase my strength —  just like our dedicated analysts at MediaMiser supplement the strength of your PR team, to execute your media intelligence plan.

We did a sample daily news brief looking at some of the biggest fitness wear brands in the world (Nike, Adidas-Reebok, Under Armour, and Lululemon) to show you how MediaMiser’s Enterprise software and dedicated Media Analysts can help you filter the noise – from broadcast, print, online news, blogs, and social media – to get only the good stuff without lifting a finger in the morning.

The brands we searched delivered over 59,000 results for online news alone in August 2015 – that’s a lot of content and data! We boiled it down to 11 key articles which could be mission-critical for these companies to know about. Click here to see the sample news brief.

We also did a quick Share-of-Voice analysis among the results to see which brand is generating the most awareness in online news.  Nike and Adidas-Reebok are maintaining market share, but Under Armour appears to be creeping up behind them.

branding, nike, adidas, reebok, under armour, lululemon

MediaMiser’s heavy lifting comprises a combination of software and professional services, including dedicated internal analysts responsible for specific client accounts. We transform the “firehose” of media content — which can be overwhelming — into clear and concise briefs or analysis reports, delivered on a regular basis.

Do you dream of a tool that could provide turnkey news briefs each morning, 100 percent relevant content, and executive-ready analysis reports whenever you need them? Send me, Phil Ho, an email and I’ll connect you with our product experts for a demonstration of what our platform and team could do for your organization.


analyze this

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Phil Ho


Growing pains: A better way forward for fast-rising performance PR

Growing pains: A better way forward for fast-rising performance PR

Amidst the New York Times' positive quarterly earnings call in early February was the sustained success of one of the best news media acquisitions ever. Wirecutter, the product recommendation brand it acquired in 2016, showed 20 percent growth in the quarter, its...