Heavy lifting with Phil Ho

by | Sep 14, 2015 | Uncategorized

When you wake up in the morning, does the thought of media monitoring look like a 50-pound dumbbell sitting in the corner of your office? If so, you’re not alone.

I happen to be a morning person: I’m at the gym lifting weights for two hours starting at 5 am each day before heading to work at MediaMiser (I’m on the sales team). Simultaneously, at the MediaMiser offices, our team of dedicated media analysts are up before the sun — doing the heavy lifting on behalf of our clients, so they can enjoy a relaxed breakfast and read timely, polished news briefs and reports about their organizations.

My personal goal is to lift a total of 1,350 lbs by the end of the year, between squats, bench press, and deadlifts. Currently my personal best is 395 lbs, 300 lbs, and 430 lbs, respectively (for a total of 1,145 lbs).

How will I get there? Only with discipline, a focussed plan, and nutritional supplementation to increase my strength —  just like our dedicated analysts at MediaMiser supplement the strength of your PR team, to execute your media intelligence plan.

We did a sample daily news brief looking at some of the biggest fitness wear brands in the world (Nike, Adidas-Reebok, Under Armour, and Lululemon) to show you how MediaMiser’s Enterprise software and dedicated Media Analysts can help you filter the noise – from broadcast, print, online news, blogs, and social media – to get only the good stuff without lifting a finger in the morning.

The brands we searched delivered over 59,000 results for online news alone in August 2015 – that’s a lot of content and data! We boiled it down to 11 key articles which could be mission-critical for these companies to know about. Click here to see the sample news brief.

We also did a quick Share-of-Voice analysis among the results to see which brand is generating the most awareness in online news.  Nike and Adidas-Reebok are maintaining market share, but Under Armour appears to be creeping up behind them.

branding, nike, adidas, reebok, under armour, lululemon

MediaMiser’s heavy lifting comprises a combination of software and professional services, including dedicated internal analysts responsible for specific client accounts. We transform the “firehose” of media content — which can be overwhelming — into clear and concise briefs or analysis reports, delivered on a regular basis.

Do you dream of a tool that could provide turnkey news briefs each morning, 100 percent relevant content, and executive-ready analysis reports whenever you need them? Send me, Phil Ho, an email and I’ll connect you with our product experts for a demonstration of what our platform and team could do for your organization.


analyze this

Phil Ho