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How the PR and marketing team from Maker’s Mark Distillery put the brakes on watering down their bourbon whiskey

by | Apr 28, 2015 | Uncategorized

Customer loyalty is extremely important to any brand. But when it comes to soft drinks, beer, wine, and spirits, people want consistency. These types of consumer products evoke emotions and even help define the person consuming them.

So when companies change ingredients, recipe, or even the branding, it’s at their own peril. Brands must listen to their loyal customers.

Luckily for Maker’s Mark Distillery, their PR and marketing team were monitoring social and traditional media before they attempted to lower the alcohol content of their bourbon whiskey.

Their loyal base railed against the idea, and Maker’s Mark listened.

Maker’s Mark doesn’t just listen to its loyal consumers, though. They also take brand loyalty to extreme—if you’re a loyal customer, they might even slap your name on a barrel of Maker’s Mark bourbon.

Download our free Brand Advocacy whitepaper to learn more about what Maker’s Mark does for its customers.

How the PR and marketing team from Maker’s Mark Distillery put the brakes on watering down their bourbon whiskey

Lisa Georges

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