QUIZ: How well do you understand native advertising?

The science of loyalty: New study uncovers 12 fundamental drivers of consumer behavior and decision-making towards brand loyalty

Is there an empirical formula marketers can use to figure out the complexities of consumer behavior? Well, not exactly, but new research from financial tech platform Intuit gets pretty close to studying it at the molecular level to determine what drives us to actions...

The role of influencer marketing in boosting SEO performance

The global influencer marketing market reached 24 billion U.S. dollars in 2024. Influencer marketing is very useful for brands seeking to improve their online visibility and engagement. Leveraging the social pull of established influencers, businesses are tapping into...

Google has won small AI battles with its updates, but is losing the AI war in its search results

The surge of AI content in Google search results is significant. It increased from a mere 2.3 percent before GPT-2 in January 2019 to a staggering 10.2 percent by March 2024. This tripled over five years despite Google’s firm stance against AI spam, according to a new...