The Pan Am Games: social weighs in

It’s been a rough road for the Pan Am Games and they’ve yet to begin. During its six years of preparation, the event has been plagued by public condemnation over the expenses execs charged to taxpayers, their $7 million in bonuses, and even traffic lane issues.

A final bill of $2.5 billion has given Canadians lofty expectations. As the numbers roll in on ticket sales and hotel occupancies, the media is quick to judge the return on investment: yesterday, the New York Times published an article declaring the games had landed in an “indifferent” Toronto “with a thud.”

But that doesn’t mean there hasn’t been hype for the games—especially on Twitter.

With the Opening Ceremonies set in Toronto for this evening, we put our software to work analyzing tweets about the games. Using MediaMiser Enterprise, we monitored nearly 10k tweets mentioning the Pan Am Games through July 1 to 10.

Sustainability support among consumers is slipping overall in the US and Canada, lagging the global average—what it means for brands

Maybe they’re fed up with the lack of progress, or just have other things to worry about, but new data from direct-to-consumer ecommerce firm ESW reveals that US consumers are less sustainably minded than they were just a year ago. Scoring just 49 this year vs. 51 in...

Is content decay impacting your website’s traffic? Here are 4 ways to avoid it.

Worried that your blog posts or articles aren’t attracting the visitors that they used to? This could point to content decay, and could be a sign that your target audience isn’t finding your website as easily as you’d like. Don’t worry, though. Even if you are...

Workplace woes: Both employees and managers are burned out and checked out, says new research—here’s what they need to thrive

The growing complexity in the workplace is starting to take its toll on both employees and managers—a torrid list of employee issues over the last year or so has had managers frequently pivoting to new approaches in search of harmony. The result is that this constant...