With a series of esteemed guest speakers, informative presentations, and an Ad Ball to remember, this year’s Advertising and Marketing Week took Toronto by storm from January 26 to 30, 2015.
Using MediaMiser’s analytics SaaS, we monitored #FFWD2015 throughout the conference to determine who, and what, had the most Twitter influence during the event.
We’ve sorted the findings into the following categories: Influence by number of tweets, influence by retweet ratio, and the top mentioned hashtags of the conference.
Top influencers by number of tweets:
- @msadvertisingca (162)
- @fashion_savage (101)
- @JonGauthier (88)
- @MansfieldInc (61)
- @pmorcos (53)
- @MEDIAinTORONTO (52)
- @MMK_Marketing (49)
- @katerryna (41)
- @ryancdmello (40)
- @myblocktyler (38)
Marketing is math at its most fundamental level. Data is at its heart. @jstrolz #FFWD2015 @CMDCCanada
— MS Advertising CA (@msadvertisingca) January 30, 2015
Top influencers by retweet ratio (original tweets to retweets)
- @googlecanada (2:23)
- @ipsosna (4:35)
- @Marketing_Mag (2:12)
- @joshfeldmeth (2:9)
- @redbullTO (1:4)
- @sunaynna (1:4)
- @mintelnews (11:34)
- @TheCoolestCool (2:6)
- @lisamorra (11:33)
- @YYZEvents (8:23)
Most mentioned hashtags:
- #cloudmagic (213)
- #AgencyDiver (161)
- #Toronto (144)
- #FFWDnextgen (121)
- #FFWD15 (79)
- #AgeofYou (67)
- #powerofatweet (60)
- #NextGen (57)
- #TCM2015 (52)
- #Canada (48)
Thank you to everyone who sponsored, spoke, volunteered, attended & followed our tweets. It was an amazing week #FFWD2015 — FFWD AdvertisingWeek (@adweekcdn) January 30, 2015
We’d like to hear about some of your favourite moments of Advertising and Marketing Week 2015! Let us know in the comments below.
