Ottawa – A study by a leading Canadian media measurement firm has found nearly one-third of the coverage in 13 major English daily newspapers across Canada was critical of the proposed plan by the Liberal-NDP-Bloc Quebecois coalition to take control of Parliament in early December.
Twenty per cent of the coverage analyzed showed support for the coalition, while 48 per cent was balanced.
The study was conducted by MediaMiser Ltd., Canada’s leading provider of media analysis and public relations measurement solutions. The company analyzed 526 stories in 13 major Canadian daily newspapers between November 28 and December 4, 2008. Among the key findings:
- Almost half of all coverage in the National Post was critical of the coalition;
- Coverage in the Globe and Mail was split between supportive and critical overall, however front-page coverage in the paper was overwhelmingly supportive;
- Western Canadian media were strongly critical, with 60 per cent of all coverage in the Calgary Herald against the coalition;
- The Toronto Star was most supportive of the coalition, with 16 articles;
- The term ‘party funding’ – which essentially started the feud – was only mentioned 14 times, while ‘prorogue’ appeared 86 times.
MediaMiser conducts regular analyses of high-profile Canadian and international issues. Results are posted on the company’s web site at agilitypr.wpengine.com, and at its corporate blog at www.turningnewsintoknowledge.com.
Since its creation in 2003, MediaMiser has developed into Canada’s leading provider of media analysis and PR measurement solutions, and attracted clients ranging from blue chip companies to government departments to non-profit organizations. For more information on MediaMiser please visit agilitypr.wpengine.com.
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