Announcing the 2018 Bulldog PR Awards Winners

by | May 17, 2018

March 29, 2018  

Bulldog Reporter is pleased to announce the winners of our 2018 Bulldog PR Awards program, recognizing outstanding PR and communications campaigns from 2017. 

The Bulldog PR Awards are a combination of Bulldog’s Digital, Social Media and Media Relations awards programs, with a number of categories for those in the Non-profit and Social Responsibility arena. The program received a record-breaking number of entries this year, so our illustrious panel of journalist judges had their work cut out for them to select winners from entrants in 37 campaign categories.  

Rogers & Cowan has received the highest honour, the Grand Prize - Best PR Campaign of 2017 for the campaign AARP Studios’ “Dinner with Don”. Congratulations to the 2018 Grand Prize winner! 

The following agencies/companies have all earned bragging rights as a Bulldog Award winner, along with extensive promotion on the Bulldog Awards website and through Bulldog Reporter’s newsletters and website. The Grand Prize winner also receives a crystal bulldog to add to their bookshelf. 

Congratulations to all the winners of the 2018 Bulldog PR Awards. 

  • Best Arts & Entertainment Campaign 
  • Gold Winner: AARP Studios’ “Dinner with Don” by Rogers & Cowan 
  • Silver: Elton John bids farewell to the road by Rogers & Cowan 
  • Bronze: Destiny 2’s 2017 PR Campaign by PMK*BNC 
  • Best B2B Product Launch 
  • Gold Winner: Pocket IO: Putting the Power of Industry 4.0 in Your Pocket by Maxim Integrated 
  • Silver: EVS mobe3 launch shakes up warehouse management by (W)right On Communications Inc. 
  • Bronze: “Visionary” Message Transcends CES Clamor by Rainier Communications 
  • Best Beauty, Fashion or Lifestyle campaign  
  • Gold Winner: Maui Jim: The View is Better from Here by Havas Formula 
  • Silver: Prive Revaux Eyewear Launch by Rogers & Cowan  
  • Bronze: Free to Move Forward by French West Vaughan 
  • Best Brand Launch 
  • Gold Winner: 11 Honore Launch by HL Group 
  • Silver: Hottest Toy of the Holidays: WowWee’s Fingerlings by Resound Marketing  
  • Bronze: Temptation Cancun Resort – Playground for Grown-ups by Newlink Group 
  • Finalists:  
  • The Launch of LIFEWTR – PepsiCo’s First Purpose Driven Premium Water Brand by Golin  
  • #CheckInForGood – JetBlue For Good “National Philanthropy Month 2017” by JetBlue 
  • Best Business to Business Campaign  
  • Gold Winner: Millicom – Tigo Business Forums by Newlink Group 
  • Silver: Rockefeller Insights: Rockefeller & Co. with Vested by Vested 
  • Bronze:  
  • McKool Smith Wins Judgement for Quincy Jones by Infinite Global  
  • Magazine Media. Better. Believe it. by MPA – The Association of Magazine Media 
  • Best Business to Consumer Campaign  
  • Gold Winner: The Road to End Distracted Driving by SHIFT Communications 
  • Silver: Varo Money Announces Application for National Bank Charter by Bospar 
  • Best Campaign on a Shoestring Budget  
  • Gold Winner: Uncover the Truth by Ogilvy Public Relations Sri Lanka 
  • Silver: Credibility Through Coverage: How TDL Brought Meta SaaS Out of Stealth by The Dialog Lab 
  • Bronze: Introducing CRISPR-Cas3 by French West Vaughan 
  • Best Campaign over $10,000 
  • Gold Winner: DTLA: Make It Yours by Uncharted Digital 
  • Silver: Cloudera: Startup Fledgling to IPO Star by Bhava Communications 
  • Bronze: Declaration Descendants by Weber Shandwick 
  • Finalist: Flower Fields Spring 2017 by IMW Agency 
  • Best Community Relations Campaign  
  • Gold Winner: DTLA: Make It Yours by Uncharted Digital 
  • Silver: Lost Angels by The Thomas Collective 
  • Bronze: 2016 Corporate Responsibility Report by Raytheon 
  • Best Consumer Product Launch 
  • Gold Winners:  
  • Now You’re Cookin’ with the New SmartChef® Gas Grill by SHIFT Communications  
  • The Sweet Smell of Success – Cinnabon Cookie BonBite by Finn Partners 
  • Silver: Destiny 2’s 2017 PR Campaign by PMK*BNC 
  • Bronze: Frozen Dunkin’ Coffee’s Cool Launch by RF|Binder 
  • Best Crisis Management 
  • Gold Winner: Facing a Firestorm: The Pre-Dawn Evacuation of a Hospital – Communicating a natural disaster to multiple audiences, from evacuation through recovery by Kaiser Permanente Northern California 
  • Silver: Fight for Film by French West Vaughan 
  • Best Education Campaign  
  • Gold Winner: Repositioning an Established Brand to Reflect a New Corporate Vision by RF|Binder 
  • Silver: Modern States Education Alliance’s “Freshman Year for Free” by RoseComm 
  • Best Financial Services Campaign  
  • Gold Winner: Staring Down Wall Street: State Street’s Fearless Girl by State Street Corporation 
  • Silver: The Georges Are Coming! Ally Promotes ‘Hardest Working Dollar’ Campaign by Putting Troop of Fun-loving George Washingtons to Work by Tier One Partners 
  • Bronze: BlueShore Financial PR Campaign by Magnolia Marketing Communications 
  • Best Food & Beverages Campaign  
  • Gold Winner: Built with Chocolate Milk – Transforming Classic Kid’s Drink to Athlete’s Secret Weapon by Weber Shandwick 
  • Silver: BMLPR & Villa Italian Kitchen’s Pumpkin Spice Pizza by BML Public Relations 
  • Bronze: Morton Brine Time by M Booth 
  • Best Fundraising Campaign 
  • Gold Winner: The Denver Hospice CareGiving 2017 by LKP Consulting Ltd. 
  • Silver: HAAM Benefit Day by Red Fan Communications 
  • Bronze: Introducing CRISPR-Cas3 by French West Vaughan 
  • Best Government/ Public Service Campaign 
  • Gold Winner: 2017 U.S. Conference of Mayors by Strauss Media Strategies  
  • Silver: ReachNJ by Kivvit 
  • Bronze: Get Ahead of Sepsis by ICF 
  • Finalist: The U.S. Department of Veterans Affairs – Supporting the Families of the Fallen by Lyons PR 
  • Best Green/ Environmental/ Sustainability Campaign 
  • Gold Winner: DSM Change the World by Kivvit 
  • Best Healthcare Campaign  
  • Gold Winner: Prostate Pep Talk by Cancer Treatment Centers of America 
  • Silver: Cancer Screen Week by Weber Shandwick 
  • Bronze: Ready. Raise. Rise. by Ogilvy 
  • Finalists:  
  • Get Ahead of Sepsis by ICF 
  • The Launch of KardiaBand: The First FDA-cleared Apple Watch Accessory by Highwire Public Relations 
  • Best Internal Communications 
  • Gold Winner: Holistic Approach to Employee Engagement by USPS 
  • Best Investor Relations  
  • Gold Winner: Pushpay Investor Relations by Pushpay 
  • Silver: Millicom’s Integrated Annual and Corporate Responsibility Report by Newlink Group 
  • Best Issue/ Cause Advocacy Campaign  
  • Gold Winner: IBM’s Fight for Equality in the Lone Star State by IBM 
  • Silver: Intrepid Travel | Defining Responsible Tourism Leadership by NJF, an MMGY Global Company 
  • Bronze: AARP Stands Up for Affordable, Quality Health Care by AARP 
  • Finalist: 2nd Annual Nest “Thank You” Grant Program with The Leary Firefighters Foundation by 3rd Coast PR  
  • Best Media Relations Campaign ​ 
  • Gold Winner: Anheuser-Busch’s Emergency Water Donations by FleishmanHillard 
  • Silver: “A NIGHT AT” the Home of Guinness by Ogilvy 
  • Bronze: Shore Hotel – Middle Seat Offer by Klick Communications 
  • Finalists:  
  • Foster Farms by Fineman PR, Free to Move Forward by French West Vaughan 
  • Love at First Lift: A Dream Wedding at Planet Fitness by ICR 
  • Best Newsroom 
  • Gold Winner: Richmond Standard – A Community-Driven News Source in Richmond California by Singer Associates 
  • Silver: IBM Newsroom by IBM 
  • Bronze: Knowledge. Shared by Janus Henderson Investors 
  • Best Not-for-Profit/ Association Campaign 
  • Gold Winner: Gift of Adoption Pro Bono Influencer Program: Raising Awareness for a Cause by 3rd Coast PR 
  • Silver: DTLA: Make It Yours by Uncharted Digital 
  • Bronze: Stress in America – Coping with Change by Vanguard Communications 
  • Best Public Affairs Campaign  
  • Gold Winner: IBM’s Fight for Equality in the Lone Star State by IBM  
  • Silver: New Yorkers Against Corruption by Kivvit and Anheuser-Busch’s The United States of Beer by FleishmanHillard 
  • Bronze: A Fight for Victims Rights Following the Belgium Terrorist Attack by French West Vaughan 
  • Best Special Event or Publicity Stunt  
  • Gold Winner: Fighting Hate with Kindness by Daishowa-Marubeni International Ltd., Peace River Pulp Division 
  • Silver: Gregory FCA on behalf of Oticon by Gregory FCA 
  • Bronze: Anheuser-Busch’s Congressional Brewing Competition by Kivvit  
  • Finalist: Wrangler Gets Groovy with Peter Max by French West Vaughan  
  • Best Technology/ Software Campaign 
  • Gold Winner: Hanson Robotics by PulpPR 
  • Silver: Putting a spotlight on Spotlight by SHIFT Communications 
  • Bronze: Returning to COD’s Franchise’s Roots to Reclaim Glory as #1 Selling console video game Title of 2017 in North America by PMK*BNC  
  • Best Travel & Tourism Campaign  
  • Gold Winner: “A Night At” the Home of Guinness by Ogilvy 
  • Silver: Il Sereno Lago di Como: Introducing Lake Como’s First New Hotel in Decades: Il Sereno by Murphy O’Brien Public Relations 
  • Bronze: Celebrating America’s Greatest Architect with the World’s First Frank Lloyd Wright Trail by Laughlin Constable 
  • Best Use of Influencers  
  • Gold Winner: Destiny 2’s 2017 Influencer Campaign by PMK*BNC 
  • Silver: Outback Steakhouse Teaches Chrissy Teigen and John Legend How to Make a Bloomin’ Onion by Hunter Public Relations 
  • Bronze: Invisalign® – Made to Move Teen Campaign by GOLD PR | Social Media 
  • Finalist: Influencers Have Real Fun with Travel Wisconsin by Laughlin Constable 
  • Best Use of Personality/ Celebrity 
  • Gold Winner: Ready. Raise. Rise. by Ogilvy and Activision Engages Athletes to Fuel Excitement for Call of Duty: WWII by PMK*BNC 
  • Silver: Bernie Williams Hits a Breathless™ Homerun by Ogilvy 
  • Bronze: Outback Steakhouse Teaches Chrissy Teigen and John Legend How to Make a Bloomin’ Onion by Hunter Public Relations  
  • Best Use of Research – Business or Consumer  
  • Gold Winner: Developing Buzz Through Personal Finance Surveys by Stanton PR and Marketing 
  • Silver: Aflac 2017 Open Enrollment Survey by Hill+Knowlton Strategies 
  • Bronze: A Data-Driven Approach to Analyzing Content and Message Resonance by SHIFT Communications 
  • Best Use of Social Media 
  • Gold Winner: AARP Studios’ “Dinner with Don” by Rogers & Cowan 
  • Silver: Rewriting the Prescription for Opioid Addiction Treatment: #LetsTrumpAddiction by CURA Strategies 
  • Bronze: VICE // Miami HEAT by Miami HEAT  
  • Finalist: Turning Tuna Bar Into Philly’s Must-Visit Sushi Spot by Neff Associates 
  • Best Use of Video/Multimedia 
  • Gold Winner: LG Electronics x New York Film Festival by Ogilvy 
  • Silver: My Little Pony: The Movie ‘Rainbow’ Music Video by Rogers & Cowan 
  • Bronze: Love at First Lift: A Dream Wedding at Planet Fitness by ICR 
  • Best Viral Campaign  
  • Gold Winner: Gut Check: Dad Bods Rule by ICR 
  • Silver: Staring Down Wall Street: State Street’s Fearless Girl by State Street Corporation  
  • Bronze: FoldiMate CES2018 Improved Concept Model Unveiling by FoldiMate 
  • Finalist: BMLPR & Villa Italian Kitchen’s Pumpkin Spice Pizza by BML Public Relations  
  • Excellence in PR Measurement 
  • Gold Winner: Cision Intelligence for the Stroke Association: A New Era for Stroke by Cision  
  • WOW! Award  
  • Gold Winner: Big Mac ATM Brings Swagger Back to Boston by SHIFT Communications 
  • Silver: BMLPR & Villa Italian Kitchen’s Pumpkin Spice Pizza by BML Public Relations 
  • Bronze: The Georges Are Coming! Ally Promotes ‘Hardest Working Dollar’ Campaign by Putting Troop of Fun-loving George Washingtons to Work by Tier One Partners 
  • Finalist: #CheckInForGood – JetBlue For Good “National Philanthropy Month 2017 by JetBlue 

Learn more about Bulldog Awards at and sign up to hear about updates on deadlines or upcoming awards programs. Stay tuned for the 2018 Bulldog Stars of PR Awards, recognizing extraordinary individual and agency contributions to PR and communications over the past year. The 2018 Bulldog Stars of PR Awards will open for entries in August 2018. 

About Bulldog Reporter: 

Bulldog Reporter has been providing news, best practices and insights to PR and communications professionals since 1980. Filled with insights on topics critical to PR pros and communicators, including media relations, crisis communications, influencer marketing and many other topics you won’t find anywhere else, the Bulldog Reporter email newsletter brings you compelling and relevant articles, plus timely updates about journalist moves and agency news so you can stay on top of your PR game. The Bulldog Awards, the only PR awards program judged exclusively by working journalists, are run by Bulldog Reporter and celebrate the best and brightest in corporate communications and public relations. Bulldog Reporter, and the Bulldog Awards, are a subsidiary of Agility PR Solutions, a provider of media database, monitoring and PR measurement solutions for PR and communications professionals. 

Media Contact 

Bulldog Reporter
Richard Carufel, Editor and Bulldog Awards judge 

Get Your Daily PR Updates

Subscribe to get daily PR News updates from Bulldog Reporter

Dawn Smeaton

Dawn Smeaton

Dawn Smeaton is Director of Marketing at Agility PR Solutions. She is a data-driven B2B marketer with a passion for strategy and a proven track record for delivering results. Dawn has over 15 years of experience in all aspects of marketing and communications.


How the Kardashians knock digital marketing out of the park

How the Kardashians knock digital marketing out of the park

The Kardashian clan started out small, and then, thanks to Kris Jenner, ended up becoming a global phenomenon. With a total of six children, each of them being a trending topic on social media at different points in the week, one would think they’re doing something...