Canada’s media monitoring and analysis leader strengthens technological foundation in social media reputation management and sentiment analysis
OTTAWA – MediaMiser, a leading media monitoring and analysis technology company, has acquired Gatineau-based social media and online reputation monitoring firm InfoGlutton Solutions.
The acquisition will provide MediaMiser with its own built-in, automated toning engine able to gauge the sentiment of news stories, tweets, blog posts and other content in multiple languages.
Previously, InfoGlutton’s technology had conducted online reputation management and social media listening specifically for the restaurant and hospitality industry. It was founded in 2009 and incubated via the Talent First Network’s Lead To Win program.
“This is our first acquisition and an extremely important one,” said MediaMiser CEO Brett Serjeantson. “Integrating InfoGlutton’s market-tested sentiment technology with MediaMiser’s own social media monitoring and analysis tools will help the company provide real-time, as-it-happens feedback to both large enterprises and SMEs.”
Mr. Serjeantson added the acquisition will allow MediaMiser to roll out a standalone social media product separate from its flagship software, MediaMiser Enterprise.
InfoGlutton co-founder and CEO David Nadeau, a PhD in computer sciences from the University of Ottawa, joins MediaMiser as Chief Technology Officer.
“We see this opportunity as a chance to grow from a relatively small firm into a large company almost overnight,” said Mr. Nadeau. “Working within MediaMiser gives us the means to achieve our ambitions.”
MediaMiser is based in Ottawa and was founded in 2003.