MediaMiser Executive Named to Algonquin Public Relations Advisory Committee

by | Jan 1, 2006

Ottawa – Chris Morrison, vice president of client services for MediaMiser Ltd. – Canada’s leading media analysis solutions provider – has been named to the Algonquin College public relations advisory committee.

“Chris is a graduate of Algonquin’s public relations program and has worked with us as a part-time teacher,” says Peter Larock, coordinator of the program. “He knows the program well, and his knowledge of the public relations industry means he knows what students need to be successful. Chris has become a leader in the public relations community, and the growth of MediaMiser is solidifying his reputation across the country.”

Every program at Algonquin College has an advisory committee made up of professionals in the community who work in the program area. The committee provides advice on trends in the profession and feedback on curriculum.

“At MediaMiser we have a strong devotion to the community,” says Morrison. “The Algonquin College public relations program was instrumental in helping me to get where I am today. Being part of the committee allows me to pass that opportunity on by helping to maintain the program’s high quality.”

All three founders of MediaMiser are Algonquin College public relations graduates. The company is a strong supporter of the program, taking students for work placement during their coop terms, and providing part- and full-time employment for graduates.

“MediaMiser is one of the great success stories of the public relations program, says Larock. “It makes us proud, and reflects well on the quality of the program, that the people who built the company continue to look to us for resources to help it continue to grow.”

MediaMiser’s future plans involve the creation of a bursary for public relations students at the college involved in the research component of the curriculum.

“Research is key to the success of any public relations professional,” says Morrison. “Media monitoring and analysis is part of that research. Many organizations hire companies to do that monitoring. But because of limited resources, too many organizations are spending a lot of money on monitoring and not analyzing it. If you don’t do anything with the research, it becomes pointless. Our software analyzes that research quickly so organizations can take action quickly.”

To complement their software, MediaMiser offers turnkey media monitoring solutions, and full media analysis reports.

MediaMiser Ltd. offers media analysis software and consulting services. Since its creation in 2003, it has grown into Canada’s leading provider of media analysis solutions, and attracted a range of clients from Fortune 500 companies to non-profit organizations.

For more information media can contact:
Chris Morrison VP, Client Services
MediaMiser Ltd.