MediaMiser honours 2010 Turning News Into Knowledge award winner at an office ceremony

by | Dec 1, 2010

Ottawa – MediaMiser, Ottawa-based media monitoring and analysis firm, announced the winner of the 2010 Turning News Into Knowledge award, second-year public relations student Daniela Gyeabour-Domfeh, who was presented with a cheque for $1,000 at the firm’s Holland Cross office on Thursday, Dec. 1.

“This award is our way of giving back PR students, and to the program that influenced our careers,” says Brett Serjeantson, MediaMiser CEO and a 1995 graduate of the Algonquin College Public Relations program. “We also wanted to give students an idea of what media analysis is and highlight the important role it plays in the modern communications workplace.”

The award is part of MediaMiser’s five-year, $5,000 donation for students of the Public Relations program. This year marks the fourth year the award has been given out. Stephen Heckbert, professor and PR program coordinators says:

“Daniela is a very talented young woman who, I am sure, will make her mark in public relations in the near future. We are very grateful to MediaMiser for supporting our program in so many ways and for acknowledging students like Daniela with this prestigious award.”

Ms. Gyeabour-Domfeh won with her blog post looking at various traditional and social media and how it influenced the recent Ivory Coast elections. Her award winning entry is posted on the MediaMiser corporate blog at:


MediaMiser has been a strong supporter of the public relations program at Algonquin College by offering co-op work terms to students and providing employment for graduates. Currently, eight of the 14 employees on the client services team are Algonquin graduates.

Left to right: MediaMiser CEO Brett Serjeantson, Turning News Into Knowledge Award winner Daniela Gyeabour-Domfeh and PR professor and program coordinator Stephen Heckbert

About MediaMiser
Since its creation in 2003, MediaMiser has developed into Canada’s leading provider of media analysis and PR measurement solutions and has attracted clients ranging from blue chip companies to government departments and non-profit organizations. MediaMiser analysis tools provide comprehensive coverage of traditional and online sources, including social media. For more information on MediaMiser please visit agilitypr.wpengine.com.

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