MediaMiser joins AMEC and attends International Summit

by | Jun 16, 2016

Ottawa, Canada, June 14, 2016 – MediaMiser Ltd., a leading media monitoring and analysis firm, has proudly joined the International Association for Measurement and Evaluation of Communication (AMEC).

MediaMiser was initially conceived in 2003 to help improve media analysis through technology for PR professionals and, over time, developed a strong culture of helping clients understand their media relations efforts through analytics and data. With a dedicated Media Research Group specifically focused on media intelligence reporting and analysis, it only made sense for the firm to join other companies from more than 80 countries as an AMEC member.

AMEC acts as the voice for public relations research and measurement, providing a forum and international network for sharing knowledge and best practices on communications research, media intelligence and insights. They instigate new industry research, best practices and standards supporting the consistent progression of the industry.

“We are thrilled to have MediaMiser join our membership,” said AMEC CEO Barry Leggetter. “As a Canadian firm making a reputation in our industry, we look forward to the intelligence they can bring to the organization and the media measurement sector in general”.

This year’s AMEC Summit in London, England, June 15 to 16 will bring companies from 40 countries together to address one of the key business issues organisations face: how to make measurement relevant. The Summit has won an international reputation as not only the biggest measurement conference of its type, but also for helping to spawn new thinking to advance the practice of research, measurement and analytics in communications. It will feature top international speakers to discuss future trends in the industry.

“MediaMiser has grown exponentially over the last 13 years, bringing us from a small start-up to a company that serves over 400 clients around the world. We felt it was time for us to bring our voice to the international community and share our knowledge, expertise and insights in the media measurement space,” said President Chris Morrison, who will attend this year’s Summit.