MediaMiser offers news release planning and distribution software to offer complete public relations solution

by | Feb 25, 2010

Ottawa-based media monitoring and analysis firm MediaMiser announces the launch of MediaMiser Outreach–a news release planning and distribution tool to complement MediaMiser’s suite of PR measurement tools.

“Outreach is the perfect addition to MediaMiser Enterprise because it gives us the opportunity to offer a full PR solution to our clients,” says Martin Lyster, Chief Operations Officer at MediaMiser. “The ability to easily target journalists is in high demand, and we’re proud we can offer that functionality to our clients.”

MediaMiser Outreach allows clients to develop targeted media lists with a constantly updated database of 265,000 North American journalists and distribute full-colour HTML news releases with a user-friendly template-building tool.

“It gives our clients a competitive edge with the ability to create and foster valuable relationships with journalists,” says Lyster.

Outreach is an add-on tool to complement MediaMiser Enterprise, a comprehensive media monitoring and analysis solution. With Outreach, clients now have the ability to proactively plan and disseminate news, then use Enterprise to evaluate and measure the results.

About MediaMiser
Since its creation in 2003, MediaMiser has developed into Canada’s leading provider of media analysis and PR measurement solutions and attracted clients ranging from blue chip companies to government departments and non-profit organizations. MediaMiser analysis tools provide comprehensive coverage of traditional and online sources, including social media. For more information on MediaMiser please visit agilitypr.wpengine.com.

For media interviews, please contact:
Kelly Rusk
MediaMiser Ltd.
(613) 232 7797 x 117