Ottawa – MediaMiser Ltd., Canada’s leading provider of media anaylsis solutions, today launched a new tool designed to make it easier for organizations to track their coverage and commentary in the blogosphere. The new tool allows users to instantly scan their preferred blogs and loads the coverage into MediaMiser Enterprise.
“Social media, and blogs in particular, have gained significant ground in recent years. Many stakeholders view blogs as almost as important as traditional media,” says Chris Morrison, vice-president of client services at MediaMiser Ltd. “Today’s leading organizations are actively tracking what their customers are saying about them on blogs and determining the effects their business. This new tool will help them spend less time tracking their coverage and more time making strategic decisions.”
MediaMiser Ltd. (agilitypr.wpengine.com) offers media analysis software and consulting services. Since its creation in 2003, MediaMiser has developed into Canada’s leading provider of media analysis solutions, and attracted clients ranging from blue chip companies to government departments to non-profit organizations. MediaMiser has offices in Ottawa and Toronto.
For more information media can contact:
Chris Morrison VP, Client Services