MediaMiser to launch Twitter functionality to its media analysis software at CPRS National Conference

by | Jun 4, 2009

Ottawa – MediaMiser Ltd., Canada’s leading provider of media analysis and public relations measurement solutions, is adding Twitter functionality to its MediaMiser Enterprise software. The new Twitter tool will allow for advanced monitoring and analysis of Twitter posts for clients, along side traditional and online news sources.

The official launch will take place at the CPRS ‘On the Edge’ National Conference at the Westin Vancouver, June 7-9.

“The difference between our Twitter component and other tools, is that along with monitoring tweets for our clients, we are able to correlate the tweets with online and traditional media,” says Chris Morrison, VP of client services. “MediaMiser is about turning news into knowledge and it is important that we are able to integrate emerging media in a meaningful and well-thought-out way for our clients, so the information is useful to them.”

To promote the new tool, MediaMiser is running a Twitter contest during the CPRS conference. Conference attendees can participate by visiting MediaMiser’s booth (number 2) and by following @MediaMiser on Twitter. MediaMiser will be giving out prizes throughout the show and will have a grand prize draw for an Ipod Touch after the show. The success of the contest will be tracked and analyzed using the new tool.

For full details on the contest visit MediaMiser’s blog: https://agilitypr.wpengine.com

About MediaMiser
Since its creation in 2003, MediaMiser has developed into Canada’s leading provider of media analysis and PR measurement solutions and attracted clients ranging from blue chip companies to government departments and non-profit organizations. MediaMiser analysis tools provide comprehensive coverage of traditional and online sources, including social media. For more information on MediaMiser please visit agilitypr.wpengine.com.

For media interviews, please contact:
Kelly Rusk
MediaMiser Ltd.
(613) 232 7797 x 117