Top 10 U.K. Social Media Influencers in Travel & Tourism
Using our extensive media database, we compiled a list of the top 10 social media influencers throughout the United Kingdom and operating in the Travel & Tourism space. Our solution makes it easy to find — and connect with — the influencers that matter to you.
Create custom media lists that are automatically updated, send multimedia emails, and track who opened emails and where they clicked, all right from the platform itself. And our new module, Influencer Streams, shows you exactly what influencers are talking about on social media, so you can personalize pitches and amplify your message.
*Data as of August 2025

1. Jennifer Tuffen
IG: @izkiz
https://www.izkiz.co.uk/about/
Bio: Freelance Travel blogger, Influencer & Instagrammer
Location: London, England
Followers: 2.7M+

2. Umit Yoruk
IG: @iamtravelr
Bio: UK-based photographer and travel creator who focuses on luxury travel
Location: London & W. Sussex – United Kingdom
Followers: 1.5M+

3. Jacob Riglin
IG: @jacob
Bio: Leading travel-content campaigns for Beautiful Destinations and was one of the first “travel influencers”
Location: United Kingdom
Followers: 1.1M+

4. Jack Chesher
https://livinglondonhistory.com/blog/
Bio: London author, tour guide, content creator
Location: London, UK
Followers: 621.8K+

5. Charlie Pace
Bio: Luxury travel and lifestyle influencer known for her stunning visuals and glamorous content
Location: London, UK
Followers: 28K

6. Zanna van Dijk
IG: @zannavandijk
Bio: Travel influencer known for her diverse content on fitness, plant-based food, hiking, and the outdoors
Location: United Kingdom
Followers: 466.6K+

7. Amy Hulley
IG: @amyenvoyage
Bio: UK-based travel content creator and founder of Voyage Content
Location: United Kingdom
Followers: 438.7K+

8. Jay Palfrey
IG: @itsjaypalfrey
Bio: World-renowned travel creator on a mission to change people’s preconceptions of other countries, cultures, and religions.
Location: United Kingdom
Followers: 357.4K+

9. Sima Sthanakiya
IG: @thecuriouspixie
https://thecuriouspixie.com/thepixie/
Bio: Runs the award-winning luxury travel website and social media platform ‘The Curious Pixie’.
Location: London, United Kingdom
Followers: 19K

10. Ben Thompson
IG: @travel_withben
Bio: Seasoned travel influencer and photographer whose lifelong adventure across the globe has captured the attention of thousands.
Location: London, United Kingdom
Followers: 326.9K+
RECENT ARTICLES
Corporate PR in the transparency trap: How to survive when every word is scrutinized
Corporate messaging no longer lives in closed circles. A statement meant for investors can find its way onto social platforms in minutes, sparking conversation among customers, employees, and the public at large. That shift has elevated corporate communications from a...
From niche to notable: How specialized brands win big with smart PR
Specialized brands in niche industries often succeed by turning their expertise into credibility. Smart public relations amplifies this strength, helping them stand out and connect with specific audiences. From targeted messaging to educational outreach, the right PR...
The rise of micro-influencers in B2B PR campaigns
In B2B, nothing moves fast. Especially decisions. You’re not convincing one person. You’re building trust with an entire team of stakeholders, each with their own concerns and criteria. That’s why B2B PR has always had to work a little harder, and a little...