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RECENT ARTICLES
New research affirms deep concerns about the impact of AI-generated deepfakes during the election year—and the red flags to watch for
Misinformation is an enormous problem in a world saturated with all varieties of “content” on a daily basis, and now in the AI age, the issue has gone next-level with the rise of deepfakes—and with the election year hitting full speed, the potential damage is a huge...
Avoiding thought leadership tryptophan: 3 strategies for storytelling success
When the audience has an attention span shorter than a goldfish, what you say better act like a triple espresso, not Thanksgiving turkey. Thought leadership too often reads like word salad and plays it safe. Everyone talks about delivering value or innovation, and...
Navigating the shift to health-centric food branding in PR strategies
The march towards health-centric eating habits has upended traditional food branding, injecting new vitality into public relations strategies. Brands find themselves at a crossroads where mere taste and convenience no longer reign supreme. Brands like Home Chef,...