LAS VEGAS, Nev. (April 21, 2026) — The Abbi Agency (TAA) has announced the addition of Jennifer Davies as Vice President of Strategic Communications, further strengthening the agency’s ability to help organizations communicate clearly and effectively across complex, public-facing environments.
Jennifer Davies
Davies brings more than a decade of leadership experience in public-sector communications, most recently serving as Strategic Communications Manager for the City of Las Vegas, where she managed integrated communications strategies across more than 20 departments. In this role, she oversaw social media, digital marketing, public relations, website strategy and public outreach efforts designed to reach a rapidly growing and diverse population.
This addition reflects a broader shift in communications, where complex audiences and higher expectations are raising the bar across industries. As organizations face increasing pressure to reach diverse audiences and deliver measurable outcomes, the ability to create clarity and confidence has become essential. In Nevada, government roles make up roughly 11.5% of the workforce, making the public sector a key economic engine. With many teams stretched thin, strategic communications support is essential to keeping pace, driving impact, fostering public engagement and achieving their goals.
This addition reflects a broader shift in communications, where complex audiences and higher expectations are raising the bar across industries. While government roles make up roughly 11.5% of the workforce in Nevada, making the public sector a key economic engine, internal communications teams are stretched thin. Strategic communications support is essential to keeping pace, driving impact, fostering public engagement and achieving their goals. Davies’ understanding of public-sector communications will also be an asset to The Abbi Agency’s many private sector clients who look to the TAA to help partner with public agencies on shared priorities.
“Jennifer brings a perspective that reflects where communications is headed,” said Abbi Whitaker, founder of The Abbi Agency. “Organizations today aren’t just trying to capture attention—they’re working to communicate clearly across diverse audiences and help people feel confident in what they’re seeing. That requires a different approach, and her experience strengthens how we support our clients.”
In these environments, success is not defined by reach alone but by whether people understand the message, trust it and know what to do next.
“Working in the public sector, you don’t get to choose your audience,” Davies said. “You’re communicating with an entire community, which means the focus has to be on clarity, consistency and helping people feel confident in what they’re being asked to do.”
Davies emphasized that public-sector communications teams are highly skilled but often operating under significant demands.
“Internal teams are incredibly capable—they understand their communities better than anyone,” she said. “But they’re also managing a high volume of priorities, stakeholders and day-to-day responsibilities. Where agencies can add value is by creating space—bringing additional capacity, an outside perspective, and helping simplify and execute so communication is easier to act on.”
In addition to her public-sector leadership, Davies serves as an adjunct professor at the University of Nevada, Las Vegas, where she teaches social media strategy and integrated marketing within the Greenspun College of Urban Affairs. She previously held communications roles at NV Energy and Kirvin Doak Communications. Davies earned a Master of Arts in Communication Management from the University of Southern California and a Bachelor of Arts in Communication with an emphasis in Public Relations from Michigan State University. She holds multiple professional certifications in digital marketing and leadership and has received national recognition, including being named a Top 100 Influencer in Local Government by Engaging Local Government Leaders (ELGL) and earning Social Media Team of the Year honors from the Government Social Media organization.
At The Abbi Agency, this philosophy aligns with the agency’s integrated approach—combining public relations, public affairs, digital strategy and creative services to drive measurable outcomes. In her new role, Davies joins the agency’s leadership team alongside Owen Truesdell, Vice President of Public Affairs, and Allegra Demerjian, Vice President of Travel and Tourism. She will serve as Vice President of Strategic Communications, providing senior counsel to clients, overseeing integrated communications strategies, and supporting agency growth initiatives, including new business development and market expansion in Las Vegas and across Nevada.
About The Abbi Agency
The Abbi Agency (TAA) is a full-service marketing and public relations agency that builds brands, shifts perceptions and inspires action. Working with world-class travel destinations, national health initiatives and Fortune 500 heavyweights, TAA generates movements that cannot be ignored. Headquartered in Nevada with offices in Las Vegas, Reno, and Helena, Montana, TAA is a certified B Corporation, committed to using bold business as a force for good. TAA works in a variety of industry sectors, from travel and tourism to education, nonprofits, healthcare and beyond. Recently named Advertising Agency of the Year by the American Advertising Federation’s (AAF) Western Region Best of the West Media Awards and Bulldog PR’s Midsize Agency of the Year, the agency excels in creating award-winning integrated marketing campaigns for clients, including Aramark Destinations, Nevada Health Link, Carnival Cruise Lines, Google, New Mexico Tourism Department, The Life You Can Save, Edgewood Tahoe, the Nevada Mining Association, Visit Carmel and many more. Learn more at theabbiagency.com.