CLOUD, REWIND IT 10, and F.A.S.T. are designed to meet people where they are, whether that’s simplifying everyday routines, addressing concerns like hair thinning and growth, or expanding into men’s grooming. Each brings a distinct perspective while still delivering amazing performance and ease.
CLOUD is a modern take on everyday haircare; it’s lightweight, effective, and designed to fit seamlessly into daily routines. The brand focuses on products that feel good to use and leave hair looking polished but still natural. The brand brings a younger, more modern energy to haircare while delivering on performance.
Product highlights include: Cloud Glow Shampoo ($10), Cloud Glow Conditioner ($10), and Cloud Glow Texture Crème ($10), which are all designed to enhance softness, manageability, and give an effortless finish.
F.A.S.T (Fortified Amino Scalp Therapy) is focused on scalp-first haircare, built around the idea that healthy hair starts at the root. The formulas are designed to support stronger, longer hair with targeted ingredients that help promote growth while maintaining overall scalp health. It’s about treating haircare as part of a routine that works over time, not just a quick fix. Clinically proven to help grow your hair up to 99% faster!
Product highlights include: F.A.S.T Shampoo ($24), F.A.S.T Conditioner ($24), F.A.S.T. Invigorating Extract ($29), and F.A.S.T Detangling Styling Cream ($16), all formulated to support healthier, longer hair from the foundation.
REWIND IT 10 expands the It’s a 10 offering into men’s grooming, with a focus on approachable, at home hair and beard color. Designed to be easy, natural-looking, and low-maintenance, the line makes covering gray feel less intimidating and more like an effortless part of a routine.
Product highlights include: Beard Color ($15), Hair Color ($15), and Men’s Progressive Greyaway Shampoo ($15) all solutions designed to blend gray, refresh overall tone and maintain a natural look.
Together, these brands reflect the next chapter of haircare, moving beyond traditional routines into solutions that feel more specific, more personal, and more aligned with how people are actually approaching their hair today.