QUIZ: How well do you understand native advertising?

Brands in motion: New WE Communications research shows lopsided AI vision-to-action gap—and 4 ways comms can help

Besides the clear images of those piles of money saved by getting AI fully operational in their companies, business leaders have been rather vague about communicating their strategic vision for their fully realized AI-empowered entities of the future, according to new...

5 things to consider if a rough PR crisis makes you think about doing a full rebrand

Imagine you worked on a campaign for months, went through endless iterations, and launched it, only to find yourself under heavy public fire. This has actually happened with some of the world’s most famous brands—Pepsi’s Kendall Jenner campaign, and most recently, a...

New study finds LGBTQIA+ inclusivity and allyship is important for brands and consumers

In celebration of International Day Against Homophobia, Biphobia, and Transphobia, which was on May 17, new research from Horowitz Research affirms that LGBTQIA+ support isn’t just about flags, it’s about action. The firm’s latest survey examines the impact of...