Toys are a symbol of happiness and excitement. This is the product with a powerful first impression that attracts not only kids but also parents. What is the first thing that evokes emotions in kids? Packaging is the introduction of the toy that hides inside. This invites customers to have a closer look through high-quality graphics and features mentioned on it. Imagine you enter a store and buy a toy as a gift, and you have no idea which one will work best for the recipient—something often highlighted in packaging news trends.So what will you do? Do you unpack every top? Not a chance, right?
There is a high possibility that you will choose the one that looks appealing from the packaging. This happens to everyone, so the look of your products depends on packaging. It ensures whether the customer will buy the product or pick the one placed next to your product. You don’t need expensive marketing campaigns, as packaging will do this for you. However, there is a condition for it: your packaging should look fantastic, as it gives customers confidence about their purchase decision. In this guide, we will explain how packaging can work as a marketing tool for toys when designed professionally.
How Powerful is Packaging for Toys Marketing?
Marketing gives brands access to their potential customers. Like every other product, toys also require marketing that informs customers about the availability of a new toy on the market. Packaging as a marketing tool helps brands to scale their business by letting people get excited. How does a customer know about the new product launch? Marketing is what gives customers awareness of the latest trends.
- Grabbing Attention: The main purpose of every product is to grab attention. Once it happens, there is a possibility that the customer will take an interest in it. This is the first thing that ideal packaging can do. In addition, if, in case the customer does not need that product, but after seeing the packaging, he starts planning to buy it.
- Creating Excitement: If the product packaging looks appealing, it creates excitement, giving customers the idea to think, “This is something I need.” A customer has no idea about the performance of the product if it is not familiar with it. So the only option left for them is to get an idea about it by seeing the packaging. For that purpose, brands create an emotional connection by making a theme that resonates with their expectations.
- Building Recognition: Consistency with the same colors, shapes, and graphics in packaging helps customers to recognize your items in the crowded market. Have you ever wondered why you pick the same toothpaste from the same brand every time? This is due to the power of branding that builds the recognition of the item in your memory.
Creating an Emotional Connection
The main trick that every brand uses to target its customers is to build an emotional connection with them. Apart from just playing, toys also provide joy to those little kids who spend a significant portion of their day with them. Kids have a personal, deep connection with the toys they are playing with. Whenever they find them, no matter whether they are in the market or whatever place, they want to pick them. So, packaging plays a very crucial role in enhancing their excitement towards the toy they are familiar with.
- Consistent Themes: This is the smart way to steal kids’ attention by incorporating the packaging design into something they are familiar with. That’s where custom toy packaging comes in. With the use of this packaging, brands have full access to give the shape, colors, and theme that align with the famous cartoon character. The goal is to let kids feel excited whenever they have a sudden glance at a product.
- Showing Brand True Image: Packaging is the actual reflection of the product packed inside, giving the customer an idea of what they get after buying it. Every element, whether it is colors, material, or shape, collectively shows the customer the brand value. Moreover, it also describes what kind of product they are selling. Like, is their product creative, educational, or safe for kids?
FAQs:
1. Why do brands need packaging?
Apart from protecting products from dust, moisture, and other harmful elements. Packaging enhances your product presentation and gives them access to their potential clients.
2. Do toy brands increase sales with good packaging?
High-quality packaging gives customers confidence in the decision they make to buy the toy. This helps them to stand out and helps the brand get good sales.
3. What makes the packaging appealing?
The first thing that steals customers’ attention is colors, as they increase excitement and push them to take action. Secondly, unique shapes also increase curiosity and give a welcoming vibe.
