In today's digitized business operations, data security is an important aspect of running a successful business. The cost of choosing to skimp on extra security poses significant financial risks. Additionally, it’s very damaging to a business's reputation if it’s...
The Super Bowl is perhaps the world’s greatest stage, with 100+ million tuning in from across the globe for the game, the commercials of course, and that halftime musical performance. Recently, Blake Lively, the multi-talented actress, director, mother, business...
AI is of course bigger than just the Generative variety—and when communicators can learn to understand the bigger AI picture, new research from human insights AI firm Entropik finds a rich meta-analytical plateau awaiting that’s loaded with marketing and PR treasure....
Optimizing your PR strategy will strengthen your brand reputation. This will help you to use media to emphasize your brand values, what makes your brand unique, and convey what’s going on within your organization. When you use third parties to convey information about...
The retail marketing landscape has changed dramatically since the pandemic—as comms pros followed consumers into a digitally dominated shopping world, the value of data-driven insights became invaluable. And as powerful technologies emerged in lockstep with this new...
Your Canadian corporation or business is subject to income tax in Canada because that’s where you are. Location is the basic requirement or connection for the tax authorities of a country or jurisdiction to impose a tax. But what if you are a Canadian-based company...
As we know, most business leaders are embracing generative AI in the workplace for the productivity boost, but new research from professional services firm Accenture reveals an urgent need for those leaders to look beyond how generative AI affects specific tasks and...
In a year that’s bound to be full of surprises, things are off to a strong start here at Bulldog HQ, where January goes in the books as one of our strongest months in recent history. As per usual, our new-year-forecasting byline submissions accounted for a big chunk...
If you have ever dreamed of starting your own public relations firm, the idea can be intimidating. After all, even if you possess extensive knowledge in this field, you must also develop strategies tailored specifically toward gaining clientele. But don't let this...
Mobile apps are key components of a comprehensive brand marketing strategy in today’s smartphone-obsessed world. Consumers use them for digital purchasing, as well as in-store for product research. New research from mobile-industry growth acceleration platform Liftoff...
No matter what industry you’re in, the internet is already talking about anything and everything relevant to your brand. If you don’t have a solid public relations strategy, you might be missing your chance to join in on the conversation. In order to reach new...
As the Creator Economy continues to grow and diversify, new research from creative marketing platform Thinkific Labs finds that after a year of massive shifts across the technology sector and the wider economy, online learning is growing and offers financial stability...