If you operate in the PR industry, one thing is for sure: your stakeholders are a vital part of your company. They are a diverse group of people who can significantly influence the way a project is carried out and, ultimately, its success. For this reason, making sure...
Each year a number of PR agencies are honored for the quality of their campaigns, social impact, and pillars of integrity. Awards can be widely recognized as earned markers of achievement by the industry and public. While some accolades encompass the success of the...
Besides the clear images of those piles of money saved by getting AI fully operational in their companies, business leaders have been rather vague about communicating their strategic vision for their fully realized AI-empowered entities of the future, according to new...
In celebration of International Day Against Homophobia, Biphobia, and Transphobia, which was on May 17, new research from Horowitz Research affirms that LGBTQIA+ support isn’t just about flags, it’s about action. The firm’s latest survey examines the impact of...
Successfully growing a business has always been a difficult task, especially if your brand exists in a competitive market. Sure, there are plenty of marketing avenues for businesses to explore, many of which promise to measurably increase engagement and brand...
AI security and governance have taken a back seat to the business-boosting promise of AI so far in the young life of the wunderkind tech, as business leaders froth at the mouth imagining the realization of AI’s potential. New research from data security firm Immuta...
In the landscape of public relations, digital assistants have emerged as game-changers. For media outreach professionals, understanding and leveraging these tools is no longer optional but essential. These sophisticated aids streamline processes, personalize pitches,...
It’s almost Olympics time again, and soon the International Olympic Committee (IOC) will again pull out its crying towel and complain about ambush marketing campaigns aimed at sponsors of the Paris Summer Olympics, which will be staged in the City of Lights from July...
Turning a Shopify store into a mobile app is the natural next step for your e-commerce business. It's also natural to have some worries about wrong decisions and mistakes spoiling the hard work. This post will discuss common mistakes to avoid when turning your Shopify...
Research by HubSpot shows that six out of ten marketers say that lead generation is their first priority, because you need to attract high-quality leads for your business to grow. These leads can turn into paying customers. But how do you attract these high-quality...
Business planning kind of went out the window when the pandemic hit, and even as late as 2022, companies were stuck in short-term mode as the arduous recovery plodded along. Finally in 2023, enterprises took steps to move beyond rapid-response global crisis...
Managing your online reputation? Start by monitoring your digital footprint across social media and review sites, using tools like Google Alerts to stay updated. Engage with feedback quickly, setting up alerts for new reviews and crafting thoughtful responses to...