Corporate citizenship activities—which include corporate grants, employee volunteerism, education and community engagement, disaster aid, and racial injustice and equality support—are great ways to accomplish good things for US companies. With brand purpose...
In order for your website design to be the best it can possibly be, you’ll need to take into account numerous factors. One of the most important ones is your ideal customer. No matter how functional or pretty you believe your website to be, if your target audience...
Early in July 2023, I wrote an article on this website regarding news events that provided free important PR lessons in the first half of the year. Here are my choices for the second half of last year. From the international scene Israel was widely condemned by a...
Public relations is the craft of storytelling and relationship building. It's the art of shaping and managing perceptions, fostering trust, and influencing opinions. Traditionally, PR has leveraged various channels—from media relations to events—to convey brand...
When AI appeared like a knight in shining armor to streamline customer service experiences, CX leaders embraced the tech eagerly, rushing to deploy it across contact center channels and solve all their customer interaction woes. That clearly hasn’t happened, but those...
As said by Ted Coine: 'Influence will lead marketing efforts by 2020. It's the most effective form of advertising, and coupled with a solid content strategy, no TV or Facebook ad can even compare.' Influence is surely taking the lead today in the B2B space through...
You've probably heard that having accounts across multiple social media platforms increases brand awareness and helps you reach a wider audience. But no one tells you how daunting it can be to manage social media accounts simultaneously. Juggling Facebook, Instagram,...
As the global recognition of AI continues to soar, shedding its earlier perceptions as a mere “bubble” or passing trend, the considerable value of AI-driven startups becomes increasingly apparent. These startups are now at the forefront of technological advancements,...
As the challenges with digital transformation and AI integration continue to pile up, new research suggests a more organic core issue is the biggest obstacle brands and businesses face today—managing its people. The pandemic forced organizations to clearly define...
The world today has become quite fast-paced. As employers strive to scale the heights of success, employee relations are becoming more and more crucial. Hiring the right employees is great, but things should not stop here. As an employer, you are tasked with the...
Have you ever: Been ghosted by media personnel for an important pitch, even after multiple follow-ups? Felt confused about which news stories best fit which news publication and which editor would be the most receptive? Been passed over in favor of other PR folks...
AI is making business leaders’ productivity dreams come true, but it’s also creating even loftier CX expectations—and brands need to stay aware of trending issues as they develop throughout this critical year of CX refinement. New research from experience management...