It's no secret that the traditional public relations landscape is undergoing a significant transformation fueled by technological advancements like AI. In fact, a 2023 survey found that 61 percent of PR professionals use AI or are interested in using AI in their daily...
Like most other business fields, marketers embraced a whole new way of working in 2023. But amid all the technoprogress, new research from marketing solutions firm R.R. Donnelley Sons & Company () found that the lingering economic uncertainty, increasing privacy...
Christmas came early for marketers across the globe last month, as the long-awaited Pinterest Predicts Trends Report for 2024 was finally released. An essential report for any brand planning ahead for 2024, the popular picture-pinning platform has highlighted an...
Brand and business leaders are confident going into the new year that they have a handle on delivering personal experiences, which has been one of their major obstacles in the post-pandemic age. New research from enterprise customer data platform Treasure Data reveals...
Maintaining ethical conduct is crucial for success in public relations. According to the Public Relations Society of America, ethical behavior builds trust, credibility, and promotes positive relationships with stakeholders. It ensures transparency, honesty, fairness,...
Recently, the USPS announced a new mail volume growth incentive for first-class mail and marketing mail. The objective of the incentive is to encourage marketers that use the direct mail channel to increase qualifying first-class mail and marketing mail volumes to...
2024 will be a landmark year in business tech. We’ll obviously continue to see AI saturate business operations, with advances we may not be able to envision just now pushing the tech further into customer relations, productivity, automation and more, getting more...
So, you've just launched your new app and feel pretty good about it. That's great! But of course, your work is far from over. Once you release, you also have to promote and build a following to give that app the best shot at being successful. People need to be...
Social media video content has proven to be the best way for brands to reach today’s younger consumers, and many of the older ones too. When looking at the average amount of time U.S. adults spent on social media platforms in 2023, new research finds more than half of...
In today's fiercely competitive business world, providing an exceptional customer experience isn't just a differentiator; it's a requirement. Either your customer experience is an advantage or a detriment—there is nothing neutral about this key battleground. Customer...
Travel has made a huge comeback in the last couple of years, and new research from group travel platform TrovaTrip offers a glimpse into the evolving landscape of travel preferences and behaviors for the entire travel industry. The firm’s 2024 Travel Trends report,...
In recent years, the global shift towards sustainability has influenced various industries, prompting businesses to reconsider their practices and values. One key area where this change is evident is in packaging. Sustainable packaging not only addresses environmental...