2024 is off to a raging start here at Bulldog Reporter, with two of our biggest months in modern history kicking the year off in style. And February was the biggest one yet, with our most popular posts generating unprecedented traffic. We’re thrilled about that, but...
5 considerations for hiring a social media manager for your business
Social media is a key marketing asset. It’s how you generate leads, connect with customers, and drive sales. Hiring a social media manager can help you maximize results by providing you with the expertise you need to develop and execute a stellar social media...
2024 consumer behavior trends in focus: New research examines what influences—and what de-influences—today’s purchase decisions
When it comes to driving purchases and creating loyalty, today’s brands and businesses are well aware that the rules of the game are not as straightforward as they once seemed to be. With an ever-growing multitude of channels, marketing strategies and transaction...
Navigating B2B comms while riding the AI wave and surviving the media collapse
2024 presents a formidable challenge for B2B brands seeking to stand out. The battleground has shifted, with two significant factors redefining the rules of both communications and brand engagement: the proliferation of AI-fueled content and the gradual fading of...
4 clever steps for repurposing your business insights into PR hooks
PR is all about increasing brand awareness and positioning your business as a credible voice within your industry, and in many ways, this relies on how you ‘hook’ your audience and journalists. Newsworthy content should be engaging, insightful, and spark emotion....
Are marketers prepared for the AI revolution? Virtually all comms pros globally are using it to a degree, but full impact is still just a vision
Like nearly all business people, marketers and PR pros are testing the waters of generative AI extensively, and many are bearing the fruits of its productivity promise, but those looking ahead to the full potential the tech offers know that the automation AI has...
Beyond Black History Month: 3 tips for making cultural observances a year-round conversation
Over the past month, we have shared the achievements and impacts of Black people in social media channels, blogs, podcasts and other communication channels. Now Black History Month is over, and we are preparing to celebrate women’s impact on our communities throughout...
Proving PR’s impact: New study finds most PR pros can’t prove their work helps their business or client
PR pros are highly focused on generating high volumes of media coverage, among other tasks, to move the needle for their company or clients, and less so on tracking the commercial impact of their efforts—and new research from PR industry reporting platform...
Building a culture of online safety and social media security: What you need to know
Prioritizing online safety and social media security has become imperative for businesses of all sizes in the 21st century. As the number of social media platforms grows and cyber threats advance, safeguarding sensitive information and maintaining a secure online...
Unlocking Gen Z’s secrets: New research seeks to unravel the mystique of this digitally adept, bleakly hopeful, but powerful spending group
It’s long been misunderstood what drives the decisions of Generation Z, the most elusive group of consumers that baffled marketers have seen yet. But now that they hold the position as the second-largest generation and have become a formidable force shaping current...
6 trends and innovations in competitive media reporting: What to watch for in 2024
The world of media and communications is constantly changing. So, staying ahead of the curve is crucial for businesses looking to maintain a strong and positive brand presence–and they can, with competitive media reporting. This strategy provides companies with a lens...
Unveiling the missing ingredient for your brand’s organic growth
In today's rapidly evolving digital landscape, organic growth remains crucial for brands seeking sustainable success. However, navigating the complexities and intersections of each ingredient—content, search engine optimization (SEO), social, and more—while earning...












