Although the likelihood of a TikTok ban seems remote at the moment, since the newly passed House of Representatives bill is not getting much traction in the Senate, the possibility of a ban seems to be a little closer to reality with each attempt—and with majorities...
In the ever-expanding world of CBD (cannabidiol) products, getting noticed can be tough. That's where influencer marketing and public relations come in. These two strategies offer CBD brands unique opportunities to connect with consumers, build trust, and stand out in...
Along with powerful technology like AI comes powerful threats—especially with the haphazard manner that many companies rushed to deployment without guidelines or even real knowledge of the risks they were taking. New research from AI models and assets security...
At a recent PRSA-LA event, I gathered with industry insiders and engaged in spirited discussions on the evolving role of public relations in the age of AI. As I spoke with one fellow PR professional, we arrived at a shared realization: PR is experiencing a resurgence...
US congressmen and women aren’t the only ones questioning the validity of and risks associated with social media—with the House’s move to potentially ban TikTok nationwide, new survey research from media-engagement profile network Media.com finds that 70 percent of...
If you’re struggling to fill marketing positions or meet your marketing goals, it might be time to look at the benefits of outsourcing marketing. Outsourcing marketing is quickly becoming recognized as a viable way for startups and SMEs to execute sophisticated...
Did you know that many small and medium-sized enterprises (SMEs) lack a structured public relations strategy? Leveraging public relations can be a game-changer for SMEs, enhancing brand visibility, credibility, and customer trust. By strategically utilizing PR...
The data revolution has been a blessing and a curse for businesses and communicators, and the arrival of AI has only made things more complicated. And now, new research from cloud data engineering consultancy Hakkōda finds that virtually all companies are going to...
In the ever-evolving landscape of e-commerce marketing, the profitability of a brand often hinges on the data-driven decisions made by marketers. Consumer behaviors are constantly shifting and with Google being the latest browser to eliminate third-party cookies,...
The fitness industry has grown tremendously in recent years, making personal training a very rewarding career path indeed. However, for those just starting out, not seeing any paychecks while the bills keep coming can dampen even the happiest trainer's spirit. Many...
While digital trust overwhelmingly remains a critical focus for all enterprises, new research from digital security firm DigiCert shines a light on the growing divide between the “leaders”—those who are getting it right, and the “laggards”—those who are struggling....
In 2022, the marketing segment dominated the global industry in location intelligence applications, accounting for over 20 percent of the overall revenue. This figure underscores the cutting-edge benefits of location intelligence in upscaling sales and marketing...