How closely do you listen to your customers? Most businesses will tell you they put their customers first, but some manage it much more effectively than others. When it comes to software as a service (SaaS) companies, actively addressing concerns is paramount. The...
Chief marketing officers have not always been highly regarded by company leaders. In fact, as recently as 2022, only 6 in 10 CEOs gave their comms leaders an “A” or “B” grade, and 1 in 4 CMOs were thought to be underperforming, according to prior editions of the CEO...
Most businesses allocated 25.4 percent of marketing budgets in 2022 to marketing technology like media monitoring tools to track their online presence and mentions. Media monitoring is an important practice for any business to move ahead in this diverse market. It is...
With the worldwind changes that hit the business world last year, it’s not easy to predict what PR can expect in 2024. But expert forecasters like PR and social media agency Birnbach Communications, who have been predicting the year ahead for 22 years now, have a...
In the tumultuous economic landscape of 2023, B2B technology companies faced unprecedented challenges. The global downturn, marked by volatile markets and tightening budgets, cast a shadow over businesses, necessitating unprecedented resilience and adaptability,...
Disruption has become the norm in business over the last few years, and leaders are getting better at managing it after more than three years of volatility caused by the pandemic, supply chain instability, worker shortages, and inflation. But newly emerging factors...
The introduction sets the stage for exploring the future of content marketing, defining it as a pivotal force in the digital realm. Content marketing—the strategic creation and distribution of valuable and relevant content—plays a crucial role in engaging audiences....
In the post-pandemic world, brands and businesses have been charged with purpose initiatives such as sustainability, DEI, employee and community relations issues, and most challenging , they have been expected to play a role in conversations around social change. But...
Public relations is a field that appeals to people who want to communicate and connect with others, but it can be a hard business to break into, especially if you don't have the background or education necessary to thrive in this environment. How do you transition to...
Happy New Year everyone, and welcome to what’s sure to be another exciting year for PR. Could it be as exciting as 2023? Or even more so? We will find out soon enough. Meanwhile, last month goes down as the biggest December we’ve ever had, with traffic scaling...
SEO has grown beyond the straightforward process of keyword research, on-page optimization, and link building. It now encompasses complex strategies, including social listening. These tactics enable your brand to stay on top of market trends and potential customers'...
Typically, pay equity gets billed as the right thing to strive for from an ethical, legal, and financial standpoint. However, what usually gets left out when selling leaders on audits and policy upgrades are the unintended positive domino effects that organizations...