Happy New Year everyone, and welcome to what’s sure to be another exciting year for PR. Could it be as exciting as 2023? Or even more so? We will find out soon enough. Meanwhile, last month goes down as the biggest December we’ve ever had, with traffic scaling unexpected heights as we looked ahead to a year where we’re not exactly sure what to expect.
2024 forecasting post topics included transformative trends to expect in PR in 2024, new content creation trends and predictions to help brands take a forward-looking approach with their content, digital business trends to expect as companies continue the battle to achieve transformation, and of course, the outlook for generative AI in the year ahead for digital agencies and marketers.
Additional high-visibility December posts offered strategic insights and tips on topics like data visualization, building your brand’s social identity, crafting a rebranding press release, incorporating storytelling techniques in your press releases, and mastering professional email communication. In case you missed a few, here are our Top 10 posts from December. We hope you had a terrific holiday season! Now let’s get back to it.
2024 content creation trends: 5 predictions to help brands craft the content of tomorrow
The Creator Economy is booming, and PR pros, communicators and the brands they represent are among the big beneficiaries of this wealth of talent. After another huge year, what trends can content creators expect in 2024?
PR in 2024: 4 predictions for the transformative year ahead
The world of PR is changing faster than ChatGPT can plan your next vacation—and 2024 is poised to be one of the most transformative years yet in PR. Here are one PR vet’s thoughts on four key PR trends we’ll see in 2024.
11 data visualization styles that communicate complex and compelling stories—and 14 tips for using them
Data is a crucial part of every business. Finding the value in data and presenting that to your target audience in an interactive way requires effort. Here are 11 data visualization types—and 14 tips for using them effectively.
10 digital business predictions for 2024: With AI leading the charge, digitization becomes critical from operations to revenue to CX
The urgency for digitization is nothing new; it was well known that it was a sink-or-swim initiative even way back in the unautomated age. But what was urgent then is unforgivably critical now. These 10 digital-business predictions for 2024 amplify the urgency.
8 steps to building your brand identity on social media
Differentiate your brand by building your unique brand identity on social media. It’ll take some time to build a memorable one and make it uniquely yours, but we have eight steps here to guide you smoothly through the process.
6 things you should include in a rebranding press release
There can be many reasons why a company might rebrand. One important thing is to get your rebranding message to as many people as possible, which means a rebranding press release. Here are 6 key things it should include.
4 tips for using storytelling techniques to craft compelling press releases
One of the best ways to stand out from the crowd is to tell a compelling story. But at the end of the day, will your announcement matter if your press release isn’t interesting enough to capture your target journalists? Here are 4 tips.
8 powerful tips for professional email communication
Have you ever sent an email only to realize you might’ve confused the other person, or worse, sparked a massive misunderstanding? We’ve all been there. Here are 8 golden tips to help you create professional emails efficiently.
Corporate social responsibility at work in 2023: Companies are struggling to balance CSR core values with external pressures
As CSR becomes more complex and, in the AI age, more urgent, companies are struggling to uphold core values. A new survey reveals only 13 percent of working pros say their company’s CSR commitments are driven by “doing the right thing,” a big drop from 40 percent last year.
2024 AI outlook for digital agency leaders: As they prepare for a transformative year, marketers double down on AI investments
New research offers analysis of AI usage by digital design agencies, sharing insights into the disruptive year we’ve been through, highlighting the tech’s business impact, anticipated investments for the year ahead, and the optimism leading us in. Insights here.
