Public relations leaders across the UK, Europe, and EMEA are entering 2026 amid rapid change. Generative AI is reshaping how insights are surfaced and shared; expectations around measurement quality continue to rise, and media ecosystems are becoming more fragmented...
Enterprise PR analytics software helps organizations monitor media coverage, measure communications impact, and generate insights that guide strategy at scale. Agility PR Solutions is recognized by G2 as a top-performing platform in this category based on...
Influence once felt experimental, unpredictable and highly dependent on instinct. That era is fading as brands demand stronger strategy and clearer accountability from their partners. Modern programs must work within the broader structure of PR and marketing rather...
Traditional strategies that once relied heavily on print media, cold calls, and in-person networking have given way to digital approaches enabled through sophisticated tools. At the forefront of this transformation are SaaS platforms that offer a wide range of tools...
Many new business owners believe press releases are outdated in today's digital world. This myth couldn’t be further from the truth. Writing a press release can effectively launch your business, generate buzz, and attract attention from potential customers and...
Agility PR Solutions has introduced a series of new AI-enabled capabilities throughout 2025, enhancements that now sit within PR CoPilot, the platform’s suite of AI-powered features designed specifically for communicators. These tools help PR teams work...
Performance marketers are hitting a wall. Costs keep climbing, CTRs are sliding, and creative fatigue is everywhere. Meanwhile, people scroll past polished ads without a second look, but stop for short videos shot by someone who actually tried the product. That’s what...
Employees are concerned about the economy and the effect of workplace changes, but see AI as a force for good amongst these uncertainties, reveals new research from global communications and integrated marketing agency Ruder Finn into employee sentiment around major...
Attracting high-value clients requires you to learn a few strategies to stand out. These clients want the best, and so you should also know how to show them that you can give them what they deserve. Let’s look at different digital marketing and PR strategies to help...
The internet and related technologies continue to transform the PR industry. In 2025, 33% of consumers found new brands and products via search engines, while 30% did so through social media ads, with the value of digital marketing projected to reach $1.3 trillion by...
For decades, the mantra in public relations has been simple: when a crisis hits, act fast. The idea was that a rapid response would allow brands to control the narrative and mitigate damage before the situation spiraled out of control. Seems logical, right? ...
Looking for the best APA citation generator to make your schoolwork easier? In this article, we'll compare three top online citation tools—Koke AI, MyBib, and Citation Machine—so you can find the perfect tool for creating your APA citations quickly and accurately....