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The ROI of LOL: The need for laughter in an uncertain business world

The ROI of LOL: The need for laughter in an uncertain business world

The following is an excerpt from the newly released business-leadership book The ROI OF LOL: How Laughter Breaks Down Walls, Drives Compelling Storytelling, and Creates a Healthy Workplace, which is co-authored by Peppercomm founder and CEO Steve Cody and Chief Comedy...

New pair of workplace studies explores the power of teamwork

New pair of workplace studies explores the power of teamwork

The alienating impact of the pandemic on worklife saw lots of people get used to working in their own silos without much interaction or collaboration. As the workforce returns to the office, many have had a hard time readjusting to the hustle bustle of office life,...

How SaaS helps you scale your business faster and cheaper

How SaaS helps you scale your business faster and cheaper

In the evolving commercial enterprise landscape, the ability to scale fast and effectively is often the key to success. Traditional software-program solutions can be expensive and cumbersome, making it challenging for corporations to adapt to changing market needs....

Stimulating profit growth: Strategic approaches for PR agencies

Stimulating profit growth: Strategic approaches for PR agencies

The public relations industry has changed dramatically in the past decade. Today, 60 percent of agencies say the term PR needs to be redefined, while 73 percent say that social events have significantly changed their communications agenda. PR professionals also agree...

B2B marketing insights for improving technology business performance

B2B marketing insights for improving technology business performance

Since tech brands (among many others) rely on marketing data to guide funnel optimization and user experience, it’s a logical conclusion that those companies are able to improve internal processes and outcomes thanks to marketing insights. New research from...