Brands and businesses have largely accepted the consumer mandate to embrace Purpose initiatives like doing more to support sustainability, DEI, gender equality and other global concerns—but despite those commitments, most consumers feel like they're not seeing any...
If your site is struggling to generate traffic from Google, don’t worry. There are lots of ways to bring people pouring in, so here are just a few examples of what you need to do to see a marked difference in visitor numbers. Image source: Pexels Understanding the...
You probably don’t need to be told that AI has become a major factor in today's business world. While AI has been around for a while, the latest technology, generative AI, is changing the way teams collaborate. From its humble beginnings automating routine tasks, AI...
In case you missed it, brands and businesses worldwide have AI fever, and most are testing or already using generative AI (GenAI), with plans to deploy the tech on a wide scale. At just a year old, GenAI has perhaps the most vast potential of any emerging tech before...
The industry of public relations is constantly evolving. It has become one of the most essential tools for building and promoting a successful brand. But press releases and pitching are not the only PR strategies that can help get a business recognized and talked...
Social media marketing encompasses a wide variety of platforms and strategies that have proven to be effective for brands looking to grow an online presence—especially those where factors like target audience age and visual representation are key to attracting...
The amount of spending a business should allocate for its marketing efforts varies from industry to industry. The general consensus pivots to smaller companies spending about 5-10 percent of their revenue on marketing, while larger companies can stretch this up to...
As part of the overall Purpose mandate that brands and businesses were asked to adopt a few years ago, it was expected of them to become outspoken on societal issues, and even take sides on hot-button issues, as we are all aware. For companies, the reluctance became...
Diversity, equity, and inclusion has become a key component of brand and business mission statements over the last few years. While they used to be mere words businesses used to score points and sound appealing, they mean much more today. Stakeholders (internal and...
For years, we've known that ratings and reviews play a key role in attracting shoppers and catalyzing sales—consumers are notoriously more trusting of peers than of brand marketing—but exactly how valuable are they? New research from connected commerce firm Stackline...
Strong media relations are vital to your business' success in today's fast-paced digital age. These increase your personal reputation and name recognition with reporters, making your pitching efforts go much more smoothly throughout your career. Media relations are...
The arrival of fall brought plenty of Bulldog traffic with it; September was another one of our best months in recent history. As usual lately, our contributors’ high-level commentary on generative AI is capturing a lot of interest, with posts last month analyzing AI...