Gmail Confidential Mode is a feature offered by Gmail, Google’s email service, that allows users to send emails with enhanced privacy and security. It provides users with control over their emails by allowing them to set expiration dates and revoke access to sent...
Playing with fire: As generative AI sweeps into the enterprise, very few companies globally have addressed risks with employees
Spiderman said it best: With great power comes great responsibility. But so far, the opportunity that comes with harnessing the vast power of generative AI (GenAI) has more accurately been paired with grave recklessness. Even though nearly all (93 percent) companies...
The ROI of LOL: The need for laughter in an uncertain business world
The following is an excerpt from the newly released business-leadership book The ROI OF LOL: How Laughter Breaks Down Walls, Drives Compelling Storytelling, and Creates a Healthy Workplace, which is co-authored by Peppercomm founder and CEO Steve Cody and Chief Comedy...
New pair of workplace studies explores the power of teamwork
The alienating impact of the pandemic on worklife saw lots of people get used to working in their own silos without much interaction or collaboration. As the workforce returns to the office, many have had a hard time readjusting to the hustle bustle of office life,...
How SaaS helps you scale your business faster and cheaper
In the evolving commercial enterprise landscape, the ability to scale fast and effectively is often the key to success. Traditional software-program solutions can be expensive and cumbersome, making it challenging for corporations to adapt to changing market needs....
A look at leadership and culture shifts to expect in 2024: Challenges and opportunities for empathy, flexibility, skill-building and resilience
Post-pandemic workplace challenges like remote-work expectations, a more socially aware and demanding society, and a brash new generation entering the workforce are creating unprecedented company-culture challenges for business leaders, and solutions as yet remain...
Hyper-personalized pitching: How to create irresistible guest post proposals in the age of personalized PR
Did you know that three-quarters of all online users read blogs in 2023? As one of the leading sources of conversion-driving content, blogs provide marketers a chance to gain quality backlinks, share their expertise and advertise their brand organically. Not only is...
Retail execs say they have AI figured out, but new research finds this overconfidence is leading to missed opportunities
If there is one word you don’t hear much when it comes to AI in business, it’s “certainty”—if anything, the opposite is usually the case. But that’s how many retail leaders feel about their AI acumen, according to new research from supply chain solutions firm Blue...
Stimulating profit growth: Strategic approaches for PR agencies
The public relations industry has changed dramatically in the past decade. Today, 60 percent of agencies say the term PR needs to be redefined, while 73 percent say that social events have significantly changed their communications agenda. PR professionals also agree...
B2B marketing insights for improving technology business performance
Since tech brands (among many others) rely on marketing data to guide funnel optimization and user experience, it’s a logical conclusion that those companies are able to improve internal processes and outcomes thanks to marketing insights. New research from...
Tips for strategically announcing FSM software integration: A guide for PR professionals
In the technological world, the announcement of new Field Service Management (FSM) Software Integration stands as a defining moment for companies. It's more than just a revelation; it’s setting the tone for the relationship between your service and the clients. In...
Brands in motion: Skeptical consumers now want businesses to respond to global challenges in tangible ways that prove action
Brands and businesses have largely accepted the consumer mandate to embrace Purpose initiatives like doing more to support sustainability, DEI, gender equality and other global concerns—but despite those commitments, most consumers feel like they're not seeing any...












