In the realm of public relations, the saying "an ounce of prevention is worth a pound of cure" rings true. Indeed, proactive PR measures can prevent reputation disasters, helping businesses not only survive but also thrive in the face of potential threats. To help you...
As the summer rolls along, so too did Bulldog Reporter in July, racking up big traffic numbers second only to our huge June this year. Thanks to our cadre of contributors for their eye-opening insights and interesting takes, which largely drove the clicks! Among the...
As if setting and achieving ESG goals isn’t already hard enough for brands and businesses in the US, they’re now having to do so in a contentious political atmosphere where one party is fighting to undercut investment managers’ ability to account for sustainability...
In today's world, businesses recognize the importance of sustainability, but not all genuinely prioritize environmental stewardship. Greenwashing, a deceptive practice misrepresenting environmental responsibility, is prevalent. This article explores greenwashing's...
When business leaders come to work in the mornings, they are figuratively walking into an office that is eyeball-high in data—so much information that it’s literally impossible to comprehend even a fraction of it, much less analyze it and make good decisions from it....
Many years ago before jumping the fence to the PR side, I was a sports reporter for several New York City newspapers and a wire service. In those days, sports news was considered unimportant, compared to business, political and world news. (It still is, in my...
Trust is the magic word when it comes to consumers’ opinions about brands and businesses using generative AI (GAI), and just a couple of months ago, there was very little faith that brand marketing and GAI would make a good match. That is still largely true, but now...
The following article is excerpted from the newly published book entitled, The Essential Crisis Communications Plan: A Crisis Management Process that Fits Your Culture: In some crisis situations, you may have had the luxury in advance to either obtain opinion or...
In our ever-accelerating business world, the crucial role that public relations plays cannot be overstated. PR is not simply about managing a company's image in a reactive manner. It's about proactively leveraging strategic communications to drive tangible business...
As the AI age threatens to reshape the workplace into a less collaborative, more isolated environment, many younger employees foresee a bleak, lonely worklife in their future, with only their generative AI programs to share their days—and learn from. The tech is...
Public relations campaigns have changed profoundly over the years. Today, nearly every successful company is working within technological platforms including social media, to do targeted online marketing. The strategies have paid off—conversions and sales associated...
Like fashion, travel and other highly visual marketing sectors, the beauty industry relies on imagery to compel purchases, and the power of influencer marketing fits right into that pocket. In fact, new research from creator-guided shopping platform LTK affirms that...